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If
all those little pieces of information you hold about each
customer (or prospect) could come together into a single,
cohesive picture...
think how
much more productive your marketing
intelligence could
be!
At the most basic
level you need to fully understand your customers, their
real value and what makes them respond to your offers. But
that's only part of the story.
You might know
how much a customer spent last month and what they purchased,
but not how profitable they are,
what their spend patterns look like across varying products
over time, or what triggered their purchases.
Even if you have
this information, you need to know how to turn it into the
right marketing action that adds real value to your bottom
line.
Or, and perhaps
most importantly, how to
spot potential customer lapse
(churn or defection) in time for you to take corrective
action prevent the lost revenue to your business!
And when the goal is to turn suspects into prospects,
then to qualified leads and finally into customers, its
a similar story.
Knowing
as much information about each prospect as possible, and
comparing profiles against those of your best customers
will help bring in those extra sales.
We
can help - turning data into 121 personalised, individual
database marketing!
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1-2-1
campaign development
and management
- Contacting prospects
and customers at the right time in their buying cycle to
promote your products and services!
 Everyone
is different…
...why
not talk to them individually?
Organisations
hold a wealth of data, but often customers aren’t segmented
correctly, regular communications don’t happen, or identical
messages are sent.
Result
- lost sales and reduced profits
But...
with analytically targeted campaigns, where message
is composed for relevance…
…response and
sales grow by 2, 3, 4 times or more, stock throughput is
maximised and profit margins increase!
How?
By deriving and applying data
intelligence to develop and deliver 121 behaviour-driven
personalised messages that promote the right product/service
to the right people at the right time, at the right price
and in the right way!
i.e. Matching your sales efforts to the buying
cycle of your customers and prospects
 Tech4T
help you in several ways
If you need a strategic 'targeting' partner that can work
with you to develop a campaign infrastructure driven by
segmentation and analytics, then help you implement the
targeted 121 variable messaging, we would be pleased to
provide this service.
Want to do it yourself?
Alternatively, if you want to undertake the tasks yourselves
in-house, but lack the single customer view or the specialist
technologies to analyse, target and execute campaigns, we
can provide the missing elements. Call 01733 890790 to
discuss your needs.
1.
Planning
the 'customer journey'
We can help develop more profitable
customer acquisition and development strategies by providing
advice, data enrichment, analytics and 'intelligent targeting'
to deliver and implement a
data-driven road map. This could typically include
linked multi-channel marketing communications phased over
time, often starting with
e-surveys or telemarketing to determine
timing and need.
 2.
Analysis
We can identify significant
behaviour buying patterns in your data, and use this insight
to suggest the right products and offers - with messages
tailored by their recipients profile - at the right time,
with the goal to prevent customer lapse and generate increased
margin.
No data?
Where
you don't have access to customer data - possibly because
you sell through distributors - we can instead use customer
service or survey data. Additionally, we can source external
prospect data and have a unique way to help you collect
the email addresses and mobile phone numbers of more clients
from adverts, magazines and exhibitions.
See 2enquire
Click here
for more details...
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