Advancing sales & business performance with actionable customer, market & location intelligence

Archive for June 2014

A look at Geographic Business Intelligence (Geo-BI)

Customer value is denoted by the size of the bubble, it's this at a glance view that makes Geo-BI so powerful

Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further? Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it? […]

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Geographic Mapping Software and Marketing

Geographic mapping software shows demographics and prospect data

Geographic mapping software helps Sales and Marketing functions be more targeted In this post we explore how geographic mapping software applications can be used by marketing to help field sales teams meet new business targets. Picture the scene, you’re a marketing manager in a B2B business and […]

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Sales territory re-alignment for Eurolink Connect

Sales territory planning and alignment

Sales territory re-alignment underpins new business drive for Eurolink Connect. Eurolink Connect is a complete connectivity and telecommunications provider; established in 1999 in Stonehouse, Gloucestershire. The business has been built by providing a service which is second to none; driven by a formidable workforce who believe in […]

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Franchise location planning for Harry Ramsden’s

Harry Ramsden's

Area development and site location planning for Harry Ramsden’s Harry Ramsden’s is Britain’s longest established restaurant chain and is world famous for its Fish and Chips. Celebrating 85 years in operation, there are currently almost 30 Harry Ramsden’s outlets operating across the UK from as far North […]

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