Advancing sales & business performance with actionable customer, market & location intelligence

Archive for August 2014

RFM Segmentation – Recency, Frequency, Monetary (RFM)

Customer Lifetime Value

RFM Segmentation explained RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary). RFM segmentation is sometimes referred […]

More Info

Customer scorecards and predictive models

Customer scorecards and predictive analysis models. For those of you new to the concept of using scores within customer scorecards for database segmentation, profiling and to then select individuals for targeting, the following example should help. Most people have at some time applied for an insurance policy […]

More Info
PHP Code Snippets Powered By : XYZScripts.com