Increase response from virtually any marketing channel - 24 hours a
day, 7 days a week, 52 weeks a year!
People often view your ads and leaflets when your business is closed, when they’re
on the move or simply when relaxing at home. They may have an interest
in your product or service but are not ready to talk to a salesperson
or place an order.
They also may not have a computer handy. 95% or more of these prospects may never
contact you. Think how much that costs your business in
lost sales!
So how do you persuade more people to respond? You make it easy for them
- and easy for you to collect their contact details so you can follow
them up by email, phone or text!
2enquire - the 'text' part of a unique service delivering the details
of more
enquirers and sales leads
2enquire
uniquely
combines three technologies to give your prospects - both business and consumer - an
additional quick and easy way to request
information.
As most people always have their mobile phone handy, you
simply add one line to your leaflet or advertising copy asking prospects to
request a free brochure, voucher... by texting a memorable keyword
and their email address to one of our
easily remembered short numbers. e.g. "For a copy of
our discount offers and brochure, text
2enquire
and your email address to 60777"
Automatically, a welcome text is sent to their handset
and an email with a link to a 'page turning'
version of your brochure, your website, a voucher, a pricelist, etc. delivered to their inbox.
At the same
time, your sales team receive an email containing the mobile phone and
email contact details
of the enquirer, together with the keyword they used.
2enquire
also captures the contact details of responders into a database, giving you the
opportunity to nurture them (follow-up) over time to buy your product or service
when the time is right for them.
Customers who
don't use email? As an alternative for any of your prospects
who don't use email, ask them to text their name and address instead
of their email. Your sales team then receive an email with the
prospect's contact details - plus of course their mobile number and
any specific requests - and you then post them your brochure or send
them a letter with a web address link to your 'page turning' brochure.
Who can use 2enquire?
Virtually any
business who advertises whether they use leaflets, press, magazine,
pay-per-click, banners, posters, direct mail shots, 'on-product' offers printed on labels, coupons, vehicle
livery, radio, TV, digital displays, cinema, website... - as
2enquire
works with most marketing
channels 24 hours a day, 7 days a week, 52 weeks a year.
2enquire delivers...
-
An additional, fast, easy way for enquirers to request information
- wherever they are when they see or hear your advert or leaflet
-
Instant response to your enquirers - providing them
with a copy of your brochure, offer or other literature at any time
of the day or night - no need for you to do anything
-
Your choice of memorable keyword(s)
-
The use of multiple
keywords to promote different products, services, offers...
with each keyword linked to a different brochure/message
-
Capture of contact details into a dedicated
database for follow up at a convenient time
-
Automated alerts to you or your sales people
-
Opted-in prospect list for future email, phone or SMS
(text) marketing
campaigns
-
Branded 'welcome' email template(s)
-
Reporting on response to keyword(s) - Keywords can
be appended with a suffix to measure response across multiple
adverts. i.e. widget24; widget15... where
'widget' is your keyword and the number denotes the advert
publication
-
Digital 'page turning' brochure - digital brochures instantly provide an enquirer with easy to
navigate information, smooth and fast page turning, zoom in and out
functionality and links direct to pages on your website. See a
page-turning example
here.
Evaluate the financial benefits of
2enquire here
Enhancing the customer experience - increasing relevance
to grow sales and customer interaction
-
More enquiries from pay-per-click adverts
- we increase the
return on your pay-per-click advertising by using message-specific
landing pages on a microsite to capture contact details of people interested in your product or service
and automatically sending them information
-
Convert more website browsers to enquirers
-
thousands of people
can visit your website, but how many actually make contact with you?
We have microsite-based solution to help
-
Moving from direct mail to cost-saving e-marketing -
often restricted by the lack of an e-mail address or mobile phone
number, we can help you obtain this information, opening up fast and convenient
email and text messaging channels
-
Event results booster - a combination of
2enquire and a customised survey package to qualify more leads
from an exhibition, event, seminar...
-
Analytically targeted SMS, email and direct mail campaigns -
with each individual matched to their own message specific microsite
landing page) and web visitor tracking solution.
Individually personalised communications are tailored on a
1-2-1 basis and can include localised maps maps and product offers
varied by an individual's trading or interest behaviour.
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