People often view your ads and leaflets when your business is closed, when they’re on the move or simply when relaxing at home. They may have an interest in your product or service but are not ready to talk to a salesperson or place an order. They also may not have a computer handy. 95% or more of these prospects may never contact you.  Think how much that costs your business in lost sales!

So how do you persuade more people to respond?  
You make it easy for them - and easy for you to collect their contact details so you can follow them up by email, phone or text!

2enquire - delivering the details of more enquirers and sales leads

2enquire uniquely combines three technologies to give your prospects - both business and consumer - an additional quick and easy way to request information.

As most people always have their mobile phone handy, you simply add one line to your leaflet or advertising copy asking prospects to request a free brochure, voucher... by texting a memorable keyword and their email address to one of our easily remembered short numbers. e.g. "For a copy of our discount offers and brochure, text 2enquire and your email address to 60777"

Automatically, a welcome text is sent to their handset and an email with a link to a 'page turning' version of your brochure, your website, a voucher, a pricelist, etc. delivered to their inbox. At the same time, your sales team receive an email containing the mobile phone and email contact details of the enquirer, together with the keyword they used.  2enquire also captures the contact details of responders into a database, giving you the opportunity to nurture them (follow-up) over time to buy your product or service when the time is right for them.

Customers who don't use email? As an alternative for any of your prospects who don't use email, ask them to text their name and address instead of their email. Your sales team then receive an email with the prospect's contact details - plus of course their mobile number and any specific requests - and you then post them your brochure or send them a letter with a web address link to your 'page turning' brochure.

Who can use 2enquire?

Virtually any business who advertises whether they use leaflets, press, magazine, pay-per-click, banners, posters, direct mail shots, 'on-product' offers printed on labels, coupons, vehicle livery, radio, TV, digital displays, cinema, website... - as 2enquire works with most marketing channels 24 hours a day, 7 days a week, 52 weeks a year. 

Tech4T offer a tailor-made service to get you more qualified enquirers, improve your visitor experience, and ensure each lead gets the follow-up attention it deserves.  Our Event Booster package combines 2enquire to register interest and receive information, and a post-show survey to qualify needs and timescale. Find out more here

2enquire delivers...

• An additional, fast, easy way for enquirers to request information - wherever they are when they see or hear your advert or leaflet

• Instant response to your enquirers - providing them with a copy of your brochure, offer or other literature at any time of the day or night - no need for you to do anything

• Your choice of memorable keyword(s)

• The use of multiple keywords to promote different products, services, offers... with each keyword linked to a different brochure/message

• Capture of contact details into a dedicated database for follow up at a convenient time

• Automated alerts to you or your sales people

• Opted-in prospect list for future email, phone or SMS (text) marketing campaigns

• Branded 'welcome' email template(s)

• Reporting on response to keyword(s) - Keywords can be appended with a suffix to measure response across multiple adverts.
  i.e. widget24; widget15... where 'widget' is your keyword and the number denotes the advert publication

• Digital 'page turning' brochure - digital brochures instantly provide an enquirer with easy to navigate information, smooth and fast page turning, zoom in and out functionality and links direct to pages on your website.
  
  Evaluate the financial benefits of 2enquire here

Enhancing the customer experience - increasing relevance to grow sales and customer interaction

• More enquiries from pay-per-click adverts - we increase the return on your pay-per-click advertising by using message-specific landing pages on a microsite to capture contact details of people interested in your product or service and automatically sending them information

• Convert more website browsers to enquirers - thousands of people can visit your website, but how many actually make contact with you? We have microsite-based solution to help

• Moving from direct mail to cost-saving e-marketing - often restricted by the lack of an e-mail address or mobile phone number, we can help you obtain this information, opening up fast and convenient email and text messaging channels 

• Event results booster - a combination of 2enquire and a customised survey package to qualify more leads from an exhibition, event, seminar...

• Analytically targeted SMS, email and direct mail campaigns - with each individual matched to their own message specific microsite landing page) and web visitor tracking solution. Individually personalised communications are tailored on a 1-2-1 basis and can include localised maps maps and product offers varied by an individual's trading or interest behaviour.

See how Tech4T's behaviour-based marketing engine will increase campaign results - click here

Tech4T also partner with marketing, publishing, web, IT, DM and franchise service providers to deliver data-driven solutions to their clients