About Technologies4Targeting (Tech4T)

Intelligent Targeting - driven by innovation

Tech4T provide services and technologies to aid and enhance sales, marketing and business processes

Our mission statement...

"To help our clients increase business profitability, reach higher sales targets, and win, keep and grow more high-value customers - at lower cost!"

Clients & testimonials - click here

We liken data and how to maximise its' worth as a little like preparing a meal. The devil is in the detail. Its one thing to have the ingredients but another to cook a good dish. For that you need the right ingredients of the right quantity and quality, the right kitchenware and recipe, and a chef with the right skills and time to deliver.

With data-based, targeting, and mapping challenges, the same principle applies. We deliver results - not just services, and complement your in-house resource with our hard-won skills and a unique set of custom built technologies. We provide:

• Advice on how best to collect, enrich, analyse, map and use data to target marketing campaigns and your sales team to win and keep more valuable customers, and increase their value to your business

• A specialist resource that you can use as and when needed for:
  - Data Enrichment - worldwide address validation, merging files and databases, removing duplication,
    standardising data for systems migration... We handle complex challenges esp. business data structures
  - Targeting & Personalisation - build a stronger relationship with new and existing customers
     - Behaviour-based marketing - we identify sales and interest patterns for each customer (current
      and future), then use this intelligence to develop individually tailored offers that increase relevance
      and response. We create the 'trigger' files used in production to vary the content of individually
      personalised email, direct mail and SMS communications, and the landing pages on a microsite.
    - Targeting system - we take a copy of relevant operational data, transform to a single customer
      view and make this available to your marketing staff on-line. We provide a 'window' into their data
      for analysis, segmentation and campaign execution. Our solution, powered by FastStats, is kept
      up-to-date with refreshed data, and links to email, SMS, CRM, and microsite systems.
     - Personalised maps... we create individually personalised maps and pictures to include in
      marketing communications such as 'welcome packs'. These create interest and increase response.
  - Customer & Sales Insight - we dig deeper into transaction data to identify otherwise hidden 'niche'
     segments (groups of individuals) that present sales, retention or growth opportunities.
  - Territorial & Custom Mapping - we design optimised sales and franchise territories for anywhere in
     the world, together with sales route planning solutions and custom maps to aid decision making.
     Our 'Closed Loop' sales logistics management solutions include interaction with mobile phones.

• Assistance with finding, implementing and tailoring the right technologies to improve data
  quality, analyse your data, target campaigns, increase response, handle CRM, undertake bulk e-mail...

We can examine how you currently apply your data to drive sales, marketing and your business, and compare this against what is possible. We then work with you to apply a change process to improve business efficiency and ensure your business derives increased financial gain from its data and its sales and marketing spend.    

We innovate, not emulate      

Applying proprietary and proven analytical and data-based techniques and methodologies developed over 20+  years, we use data to plan appropriate customer acquisition, retention, growth, business development and CRM strategies, and to design territories that deliver a greater return on your investment.

The combination of specialist skills, leading-edge technologies, and the solution flexibility Tech4T bring to the table, can add significant value to your internal sales, marketing and data operations.  Most importantly, the hands-on knowledge base built up by our team from working with a diverse spread of clients across many market sectors over many years, gives us the ability to apply an 'external' vision to help solve data-based problems and uncover sales opportunities at a much lower cost than you would expect.

Tech4T are considerably different from other companies that handle and analyse data, and deploy data-based decision making.

We offer flexible and affordable solutions that fit in with your own way of working, and use an extensive array of specialist analysis, mapping, targeting and database technologies, combined with carefully researched external data, to deliver business gain. These, coupled with a unique blend of hard-won skills spanning direct marketing, data, statistical analysis, market research, mapping, database and IT, ensure we deliver what is probably the best and most comprehensive solution at the most reasonable price and in the shortest timescale - without compromising quality.  Support times

What's more, we always go that extra mile to help you get more value from your data. Better quality with no information loss, improved data presentation, segmentation tailored to your business, clear and concise reporting with dashboards, and mapping solutions that greatly increase your ROI.

In summary, whatever your data-based or data-driven needs, Tech4T have, or will find, a solution to fit.