On-line SCV targeting solution
without the hassle of
data maintenance! Call:
+44 (0)1733 890790
"Tech4T have always been inspirational in delivering bespoke
and innovative solutions that satisfy our data, targeting and analysis
requirements. They bring significant added value and cost benefits.
On a personal note, thanks for all you support, guidance and inspiration
over the past 18 years. We definitely do things differently as
a result."
Tech4T's
analysis-driven SCV database marketing solution uses graphical
selection tools to help you make customer and prospect targeting
decisions faster, easier, with greater precision, and on a fully
informed basis - perfect for improving sales!
'Targeting
Workbench' is a cost-effective,
securely hosted and managed
on-lineSINGLE CUSTOMER VIEW (SCV) database
marketing solution.
Based on
FastStats
Technology, our solution is perfect for almost every
industry sector - especially those where its hard to get a single
view. It's ideal for marketers, sales managers, advertising
agency planners - in fact anyone needing to query or analyse
data, segment customers (or prospects), then target and manage
campaigns.
Get answers to typically difficult
questions in seconds...* Which customers spent the most
last year? * Which prospects look like my best customers? *
Which customers are failing or have lapsed? * Which customers
bought product X in the last 6 months? * Which customers are
located within X miles?
You can understand your
customers and their real value to your business, then test and
analyse the effect of multiple offers, marketing channels and
creative packs to more responsive target audiences. Also
undertake lifetime value (LTV, Recency Frequency Value
(RFM) and CHAID segmentation, statistical profiling and analysis
in minutes!
Our Targeting
Workbench removes the hassle related to large data volumes,
software and processing, and provides a 'magnified
sales and marketing window' into a single view
of your operational data, with access to 'otherwise hidden'
marketing intelligence. Your staff can define and select custom
segments quickly and easily, counting and visualising any part
of your operational, sales transaction, prospect, etc. data
using Venn diagrams, charts, maps and tables, and then export
data in all popular database and file formats. What's
more, it links directly with our multi-feature email marketing
solution for 1-2-1 behavioural targeting!
Having worked with the
authors of
FastStats
since 1989, we pass on to our customers an unprecedented
level of software knowledge coupled with customer profiling,
segmentation, and campaign targeting, management and
production expertise.
Your sales and marketing
strategy relies on accurate customer and prospect
intelligence!
It is vital that your data, wherever and however
stored, is reliable and correctly merged to deliver
a single, complete view of customers - past, present and future.
It then needs to be
correctly segmented, and regularly
analysed at both 'individual customer (people)'
and 'segment (groups of people)' levels.
Crucial
is the ability to spot and also predict
customer movement from 'active'
to 'inactive'
to 'lapsed'
status, by their value to your company, and on a
weekly or monthly basis.
Then, not just reporting the change,
but being able to easily target
those groups of individuals on a 121 basis, by tailoring
messages to reflect their unique trading and interest
behaviour.
Also
important is the ability to add data
without restriction:
marketing activity, e-mail: opens, click-thrus'
(interests), opt-outs, bounces, etc.,
prospect lists, surveys,
profile data, and analytically derived fields such
as 'share-of-wallet'.
FastStats, FastStats.NET, FastStats WebLink, FastStats
WebPages, FastStats WebService, FastStats Server,
FastStats Discoverer, FastStats Designer are
products and trademarks of Apteco Limited. Other
trademarks are property of their respective owners.
