Tech4T - The Targeting Insight Company +44 (0)1733 890790
"Tech4T have always been inspirational in
delivering bespoke and innovative solutions
that satisfy our data, targeting and analysis requirements. They
bring significant added value and cost benefits.
On a personal note, thanks for all you support,
guidance and inspiration over the past 18 years.
We definitely do things differently as a result."
Tech4T's
analysis-driven database marketing solution - using graphical
selection tools - helps you make customer and prospect targeting
decisions faster, easier, with greater precision, and on a fully
informed basis!
'Targeting Workbench'
is our securely hosted and managed
on-line marketing solution - used
for data planning, analysis, profiling, campaign targeting and
management. You can also undertake lifetime value (LTV), Recency
Frequency Value (RFM) and CHAID segmentation, profiling and analysis
in minutes!
It removes the hassle related to large data volumes,
software and processing, and provides a 'magnified marketing
window' into a single view of your operational data, with
access to 'otherwise hidden' marketing intelligence.
Our solution lets you really understand your
customers and their real value to your business, then test and analyse
the effect of multiple offers, marketing channels and creative packs
to more responsive target audiences.
Having worked with the authors of
FastStats since 1989, we pass on to our customers an
unprecedented level of software knowledge coupled with
customer profiling, segmentation, and campaign targeting,
management and production expertise.
Your sales and marketing strategy
relies on accurate customer and prospect
intelligence!
It is
vital that your data, wherever and however stored, is reliable and
correctly
merged to deliver a single,
complete
view of customers - past, present and future.
It then
needs to be correctly segmented,
and regularly analysed at both 'individual customer (people)' and 'segment
(groups of people)'
levels.
Crucial is the ability
to spot and also predict
customer movement from 'active' to 'inactive'
to 'lapsed'
status, by their value to your company, and on a weekly or monthly basis.
Then, not just reporting the change, but being able to
easily target
those groups of individuals on a 121 basis, by tailoring messages to
reflect their unique trading and interest behaviour.
Also
important is the ability to
add data without
restriction:
marketing activity, e-mail: opens, click-thrus' (interests),
opt-outs, bounces, etc.,
prospect
lists, surveys, profile data, and analytically derived
fields such as 'share-of-wallet'.
FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService,
FastStats Server, FastStats Discoverer, FastStats Designer are products
and trademarks of Apteco Limited. Other trademarks are property of their
respective owners.
