Tech4T - The Targeting Insight Company +44 (0)1733 890790
Tech4T can combine your lists, CRM and operational data, with a
user-friendly targeting interface to give you access to a single
view of your data for insight, analysis and campaign use.
Perfect for database marketing and data-based decision making!
If you have accumulated a mass of prospect and/or customer data
from multiple channels over the years, we can provide a system
that enables you to gain deep
insight from interests, email response and customer purchasing behaviours.
This lets you react speedily with relevant campaigns and promotions.
By linking all your prospect, customer information and transactional
data to our back end database management and data-driven targeting solution, means
that not only can you examine each prospect's response history and
each customer's behaviour pattern in its entirety, but also ensure
that resulting marketing activity is better targeted and relevant
to each and every individual. What's more, the entire process requires
no drastic changes to your existing systems or processes!
Most importantly, one of the key features of
our targeting workbench system lies in its ability to provide
your staff with the tools necessary to segment and analyse their
data themselves. This will give staff a greater knowledge of
your data and ultimately enhance the 'customer proposition'
through improved understanding.
Get more value from
your data with precision database marketing!
Our
'targeting workbench' gives your company a competitive edge
and provides the flexibility
and precision
needed for more effective data planning, data-driven
marketing, segmentation and
campaign targeting/management.
You provide a copy of what
data you have and we will do the rest - delivering
a
securely hosted targeting system direct
to your desktop!
And we can incorporate
any
amount of data!
Prospect
Targeting
When it comes to acquiring new customers, finding prospects
that share similar characteristics to those of your high-value
customers clearly produces a greater R.O.I.
Database marketing - data-driven targeting selections made easy!
Run list counts
instantly, create a segmentation scheme to suit your
products and customer preferences, create ‘best-fit’ lists using models, select
and download - it’s a campaign planner's dream!
Provided as a cost-effective
bureau-based solution, our FastStats powered
'Targeting
Workbench' removes the hassle related to data,
data planning, software
purchase, support, and processing. It provides a
'magnified marketing window' into your
operational and prospect data - with access to 'otherwise
hidden' marketing intelligence - direct from your PC
and from anywhere in the world.
Operated
by your in-house marketers, your agency, by Tech4T, or
by any mix of these people, our
on-line
database marketing
solution lets you really understand
your current and potential customers, and their real value
to your business.
Customers
can be grouped into niche targeting segments, then easily
selected, tested and analysed to see how of multiple offers,
timings, marketing channels and creative approaches effect
response from what are more responsive target audiences.
Our
data-driven marketing solution
is perfect to develop and implement more productive 121
customer
retention, reactivation,
acquisition and growth strategies, where
'data triggers'
are used to
dynamically personalise your message content
- text, graphics,
photos, URL links... even entire layouts - to
maximise relevance, response and sales!
In
summary, w we can improve your customer relationship management
and database marketing by giving you the ability to easily analyse customer (and prospect)
data combined from multiple sources, segment your customers, target, then analyse
CRM campaigns at selected groups using the right sales and
marketing channel.
Our FastStats
powered 'targeting workbench' provides detailed insight into customer groups and customer
life stages, and maximises customer engagement and relationship
building. Do the sums and see the
gains...
And if you need a strategic marketing partner that can work with you
to first develop a campaign infrastructure driven by
segmentation and analytics, then help you implement the varying
promotional activities using our targeting workbench solution,
we would be pleased to provide this service.
Click here to
arrange to see the FastStats-powered 'targeting
workbench' online.
FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages,
FastStats WebService, FastStats Server, FastStats Discoverer,
FastStats Designer are products and trademarks of Apteco
Limited. Other trademarks are property of their respective
owners.
