Single Customer View (SGV)

Tech4T combine your lists, spreadsheets, CRM and operational data, with a user-friendly targeting interface to give you a single view of your data for insight, analysis and campaign use.

Perfect for database marketing and data-based decision making!     SCV quick tour - click here

If you have accumulated a mass of prospect and/or customer data from multiple channels over the years, we can provide an on-line system that enables you to gain deep insight from a single customer view of interests, email response and customer purchasing behaviours. This lets you react speedily with relevant campaigns and promotions. 

Outsourced data-driven sales and marketing - our strategic and tactical bureau services

If you want a partner skilled in data-driven marketing to undertake any or all of the strategic planning and tactical day-to-day campaign execution tasks, we can help. Using FastStats and other specialised technologies coupled with hard-won knowledge of what tends to work best, we can identify sales and interest patterns for each of your customers on a 121 contact planning basis, then use this intelligence to suggest offers that increase relevance and response. 

We handle all of the data preparation tasks including merging external lists with your customer files, keeping the single-view of your data up-to-date, undertake the 'intelligent targeting' and list selection process which involves customer segmentation, value analysis, propensity models, etc., and create list extracts for direct mail and email broadcast, through to campaign analysis. For 121 marketing, we create the 'trigger' files used in DM production to vary the content of individually personalised email, direct mail and SMS communications, and to vary the landing page content on a campaign microsite.  For sales performance and conversion optimisation we use  FastStats to develop sales targeting insights.

In-house - undertaking data-driven marketing including: lifetime value (LTV), propensity modeling, recency frequency value (RFM) and CHAID segmentation, profiling and analysis - in minutes!

By linking all your prospect, customer information and transactional data to our back end database management and SCV data-driven targeting solution, means that not only can you examine each prospect's response history and each customer's behaviour pattern in its entirety, but also ensure that resulting marketing activity is better targeted and relevant to each and every individual. What's more, the entire process requires no drastic changes to your existing systems or processes! 

Most importantly, one of the key features of our single customer view (SGV) targeting workbench system, lies in its ability to provide your staff with the tools necessary to segment and analyse their data themselves. This will give staff a greater knowledge of your data and ultimately enhance the 'customer proposition' through improved understanding.

System development and support expertise - For over twenty years Tech4T staff have designed, built, hosted and maintained SCV FastStats systems for mail order, list broking, finance, insurance, retail, leisure, etc., sectors, using both simple and highly complex file structures. These can include multiple database tables such as: site, company/household, address, contact, order, transaction, payment, customer service, communication, email opens, bounces, opt-ins, etc.  Single customer view systems typically range from databases containing less than 100,000 records to 50 million records or more!     See FastStats

	Back to targeting home page Get more value from your data with precision database marketing! Our single customer view 'targeting workbench' gives your company a competitive edge and provides the flexibility and precision needed for more effective data planning, data-driven marketing, segmentation and campaign targeting/management. You provide a copy of what data you have and we will do the rest - delivering a securely hosted targeting system direct to your desktop! And we can incorporate any amount of data! SCV Prospect Targeting When it comes to acquiring new customers, finding prospects that share similar characteristics to those of your high-value customers clearly produces a greater R.O.I.  That's where profiling comes in.    More details...		Single customer view database marketing - targeting selections made easy! Run list counts instantly, create a segmentation scheme to suit your products and customer preferences, create ‘best-fit’ lists using models, select and download - it’s a campaign planner's dream! Provided as a cost-effective bureau-based solution, our FastStats powered single customer view (SCV) 'Targeting Workbench' removes the hassle related to data, data planning, software purchase, support, and processing. It provides a 'magnified marketing window' into your operational and prospect data - with access to 'otherwise hidden' marketing intelligence - direct from your PC and from anywhere in the world.  Operated by your in-house marketers, your agency, by Tech4T, or by any mix of these people, our on-line database marketing solution lets you really understand your current and potential customers, and their real value to your business. Customers can be grouped into niche targeting segments, then easily selected, tested and analysed to see how of multiple offers, timings, marketing channels and creative approaches effect response from what are more responsive target audiences.  Our SCV data-driven marketing solution is perfect to develop and implement more productive 121 customer retention, reactivation, acquisition and growth strategies, where 'data triggers' are used to dynamically personalise your message content - text, graphics, photos, URL links... even entire layouts - to maximise relevance, response and sales! More details on our single customer view solutions...
	In summary, we can improve your customer relationship management and database marketing by giving you the ability to easily analyse customer (and prospect) data combined from multiple sources, segment your customers, target, then analyse CRM campaigns at selected groups using the right sales and marketing channel.  Our single customer view (SCV) FastStats powered 'targeting workbench' provides detailed insight into customer groups and customer life stages, and maximises customer engagement and relationship building.   Do the sums with our customer development calculator and see the gains a single customer view (SCV) can give you... And if you need a strategic marketing partner that can work with you to first develop a SCV campaign infrastructure driven by segmentation and analytics, then help you implement the varying promotional activities using our targeting workbench solution, we would be pleased to provide this service. Click here to arrange to see the FastStats-powered single customer view 'targeting workbench' online. FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService, FastStats Server, FastStats Discoverer, FastStats Designer are products and trademarks of Apteco Limited. Other trademarks are property of their respective owners.