Tech4T - Single Customer View Intelligent Targeting +44 (0)1733 890790
Single Customer View
(SGV)
Tech4T combine your lists,
spreadsheets, CRM and operational data, with a user-friendly targeting interface
to give you a single view of your data for insight, analysis
and campaign use.
If you have accumulated a mass of prospect and/or customer data
from multiple channels over the years, we can provide an on-line
system that enables you to gain deep insight from a single
customer view of interests,
email response and customer purchasing behaviours. This lets you
react speedily with relevant campaigns and promotions.
You can also undertake lifetime value (LTV), Recency Frequency
Value (RFM) and CHAID segmentation, profiling and analysis in minutes!
By linking all your prospect, customer information and transactional
data to our back end database management and SCV data-driven targeting
solution, means that not only can you examine each prospect's response
history and each customer's behaviour pattern in its entirety, but
also ensure that resulting marketing activity is better targeted
and relevant to each and every individual. What's more, the entire
process requires no drastic changes to your existing systems or
processes!
Most importantly, one of the key features of our
single customer view (SGV) targeting workbench system, lies in its ability to provide your staff
with the tools necessary to segment and analyse their data themselves.
This will give staff a greater knowledge of your data and ultimately
enhance the 'customer proposition' through improved understanding.
System development and support expertise - For
over twenty years Tech4T staff have designed, built, hosted and
maintained SCV FastStats systems for mail order, list broking,
finance, insurance, retail, leisure, etc., sectors, using both
simple and highly complex file structures. These can include
multiple database tables such as: site, company/household,
address, contact, order, transaction, payment, customer service,
communication, email opens, bounces, opt-ins, etc. Single
customer view systems
can range from databases containing less than 10,000 records to
50 million records or more!
Get more value from
your data with precision database marketing!
Our single
customer view 'targeting
workbench' gives your company a competitive edge and provides
the flexibility
and precision
needed for more effective data planning, data-driven marketing,
segmentation and campaign targeting/management.
You provide a copy of what
data you have and we will do the rest - delivering
a
securely hosted targeting system direct
to your desktop!
And we can incorporate
any amount
of data!
SCV Prospect
Targeting
When it comes to acquiring new customers, finding prospects
that share similar characteristics to those of your high-value
customers clearly produces a greater R.O.I.
Single customer view database marketing - targeting selections made
easy!
Run list counts
instantly, create a segmentation scheme to suit your products
and customer preferences, create ‘best-fit’ lists using
models, select and download - it’s a campaign planner's
dream!
Provided as a cost-effective
bureau-based solution, our FastStats powered
single customer view (SCV)
'Targeting
Workbench' removes the hassle related to data, data
planning, software purchase, support, and processing. It
provides a 'magnified marketing window'
into your operational and prospect data - with access to
'otherwise hidden' marketing intelligence - direct from
your PC and from anywhere in the world.
Operated
by your in-house marketers, your agency, by Tech4T, or by
any mix of these people, our
on-line
database marketing solution lets you
really understand your current and potential customers,
and their real value to your business.
Customers
can be grouped into niche targeting segments, then easily
selected, tested and analysed to see how of multiple offers,
timings, marketing channels and creative approaches effect
response from what are more responsive target audiences.
Our
SCV data-driven
marketing
solution is perfect to develop and implement more productive
121
customer
retention, reactivation,
acquisition and growth strategies, where
'data triggers' are used to
dynamically personalise your message content
- text, graphics,
photos, URL links... even entire layouts - to maximise
relevance, response and sales!
In summary,
we can improve your customer relationship management and
database marketing by giving you the ability to easily analyse
customer (and prospect) data combined from multiple sources,
segment your customers, target, then analyse CRM campaigns
at selected groups using the right sales and marketing channel.
Our single customer view (SCV)
FastStats powered 'targeting workbench' provides
detailed insight into customer groups and customer life
stages, and maximises customer engagement and relationship
building. Do the sums with our customer development
calculator and see the gains a single customer view
(SCV) can give you...
And if you need a strategic marketing partner that can work
with you to first develop a SCV campaign infrastructure driven
by segmentation and analytics, then help you implement the
varying promotional activities using our targeting workbench
solution, we would be pleased to provide this service.
Click here
to arrange to see the FastStats-powered single customer
view 'targeting workbench'
online.
