Using a mix of external data and profile systems, data mining and analytics, we can group your customers into segments where individuals share similar traits and characteristics, identify and match their profiles with your products and services - and to external prospect lists and media - examine spend patterns, and optimise how customers are best allocated to your sales team.

We help you really understand your customers, where they are located, and their true worth to your organisation, delivering the insights that increase profit margins and enable you to...

• Correctly apportion sales and marketing effort

• Increase the financial return from marketing spend

• Target prospects more likely to respond to your offers

• Spot customers likely to result in bad debt

• Improve loyalty from your higher value customers

Tech4T can help you answer these questions and many more.  Just call us on +44 (0)1733 890790 and we will show you how we can use your own data and third party information to give your company the data-driven intelligence and targeting insights it needs.

Specifically, we can identify and keep track of your high-value inactive and lapsed customer segments, help raise customer value, and use data-driven marketing (analytical CRM) to develop more effective reactivation, retention, acquisition, cross-sell and up-sell strategies. 

We can also select and score which of your high-value customers are likely to lapse, and present this information in your CRM system. The sales team can then use this new piece of data to select who to contact and in which order!  O

* Segmentation/targeting insight   * Customer lapse prevention   * Reactivation, acquisition...   * Sales territory design   * Profiling   * Dashboards - BI, MI, SI   * Recency Frequency Value RFM   * Analysis services   * Step-by-step guide to analysis   * FastStats targeting workbench   * FREE planning tools   * Geographic mapping   * Market research e-surveys   * Data-driven marketing       - Customer value analysis       - Transaction/basket analysis       - Response/predictive modelling       - Churn (attrition) + forecasting       - Behaviour Tracking       - Slice 'N' Dice Reports		Having quality data is all very well but to make it really work you need to be able to manipulate and analyse it in ways that extract added value for your business. Using tools such as Viscovery, SPSS, FastStats Discoverer, 4Thought... and a unique mix of marketing and analysis skills developed over 20+ years, we help you... ■ Understand the value and profitability of your customers, how it changes and why ■ Segment (group) your customers using their trading history to maximise cross-sell, up-sell, migration and reactivation opportunities. For instance, we identify: ■ Those who have spent the most - the most often and most recently ■ Those who have spent the most - the most frequently, but may not have purchased for a long time ■ Those who spend the most in the fewest number of transactions ■ Those who spend the least, or rarely, and have not purchased in a long time... Then, using the newly developed segments... ■ Identify the most responsive prospect lists and best customers to target - those more likely to respond - reducing costs and increasing profits ■ Develop a marketing strategy for each different customer segment (group) ■ Prevent spam complaints by monitoring e-mail frequency by segment ■ Increase retention - look at factors that predict churn; take corrective action Let Tech4T transform your data into enhanced customer knowledge! Click the links to the left. Call us on 01733 890790 or click here to outline your needs View our analysis and data mining services

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