Whether you want to know where to drop leaflets, which
magazines or newspapers to advertise in, which lists to use
for direct mail or email, or which customers to contact with
a specific product - and which offer to make, using data to derive the
targeting insights is crucial. 
Using a mix of external
data and profile systems, data
mining and analytics, we can group your customers into segments
where individuals share similar traits and characteristics,
match their profiles with your products and to external
prospect lists, examine
spend patterns, and optimise how accounts are allocated to your
sales team.
We help you really understand your customers and their true worth to your organisation,
helping you increase profit margins and to...
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Correctly
apportion sales and marketing effort
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Increase the
financial return from marketing spend
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Target
prospects more likely to respond to your offers
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Spot
customers likely to result in bad debt
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Improve loyalty
from your higher value customers
Tech4T can help
you answer these questions and many more. Just call us
on +44 (0)1733 890790 and we will show you how we can use
your own data and third party information to give your
company the data-driven intelligence and targeting insights
it needs.
Specifically, we
can identify and keep track of your high-value
inactive
and lapsed customer segments,
help raise customer value, and use data-driven
marketing (analytical CRM) to develop more effective reactivation,
retention, acquisition, cross-sell and up-sell strategies.
We can also select and score which of your high-value customers
are likely to lapse, and present this information in your CRM
system. The sales team can then use this new piece of data to
select who to contact and in which order!
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Sales targeting insight
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Customer lapse prevention
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Dashboards - BI, MI, SI
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Recency Frequency Value RFM
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Segmentation
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Profiling
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Reactivation, acquisition...
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Analysis services
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Step-by-step guide to analysis
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FastStats targeting workbench
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FREE planning tools
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Geographic mapping
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Market research e-surveys
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Data-driven marketing
- Customer
value analysis
- Transaction/basket analysis
- Response/predictive modelling
- Churn (attrition) + forecasting
- Behaviour Tracking
- Slice 'N' Dice Reports
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Having quality
data is all very well but to make it really work you need
to be able to manipulate and analyse it in ways that extract
added value for your business.
Using tools such as
Viscovery, SPSS,
FastStats Discoverer, 4Thought...
and a unique mix
of marketing and analysis skills developed over 20+
years, we help you...
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Understand the value and profitability of your
customers, how it changes and why
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Segment (group) your customers using their trading
history to maximise cross-sell, up-sell, migration
and reactivation opportunities. For instance,
we identify:
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Those who have spent the
most - the most often and most recently
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Those who have spent the
most - the most frequently, but may not
have purchased for a long time
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Those who spend the most
in the fewest number of transactions
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Those who spend the least,
or rarely, and have not purchased in a long
time...
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Then, using the newly
developed segments...
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Identify
the most responsive prospect lists and best
customers to target - those more likely to respond
- reducing costs and increasing profits
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Develop a marketing strategy
for each different customer segment (group)
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Prevent
spam
complaints by monitoring e-mail frequency by
segment
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Increase retention - look at factors that predict
churn; take corrective action
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Let Tech4T transform your data into enhanced customer
knowledge!
Click the links to the left.
Call
us on 01733 890790
or
click here
to outline your needs
View our
analysis and data
mining services
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Click
here for world clock and our support times