Intelligent targeting Increased relevancy = increased business When it comes to any aspect of selling or marketing, relevancy is key. For instance, if a someone is wanting to buy a van, you don't then send them to a website or forward them information about a car. A rather obvious example, but this is, in effect, what often happens when executing campaigns without first analysing the data, and secondly not having the right skills and infrastructure to instigate behaviour-based marketing. That's where we can help
We provide the analytics and technology framework used to vary the message content and images at an individual level Our skills are based around intelligent targeting - providing a specialist 'workbench' to help you first understand the sales and interest patterns for groups of customers and prospects. We create an optimum number of segments - groups of people sharing similar characteristics - using statistical techniques to uncover trends that would otherwise be missed. Based on what each segment looks like in terms of its profile, we can suggest an appropriate customer development strategy to cross-sell, up-sell, reactivate, etc. We then examine the trading and interest data for each individual which is used to determine an appropriate product to promote, message theme, and the right sales and marketing channel to use. This intelligence is transformed into data 'triggers' that vary the message content - headings, copy, offer, images, web page links, etc. - of individually personalised email, direct mail and SMS communications, and the landing pages where each responder is directed to on a dedicated campaign microsite.  In essence we partner with you, your agency, or your service provider, to fine tune the targeting, message relevance and the experience your current or future customer receives. We can even generate individually personalised 'welcome maps' to increase response.  Optionally we can give your marketers on-line access to a transformed single customer view of your data, so they can undertake elements of the analysis, segmentation and targeting themselves. The benefits More qualified leads leading to more high value customers Increased customer interaction through more relevant communications Validated contact details captured during the fulfilment process More email addresses gathered from the direct mail channel Additional profile data - targeting intelligence - captured through surveys and needs assessment A better return from channel management by 'value allocating' customers and prospects An improved customer experience leading to an increased frequency and value of business Customer defection minimised, and more high-value customers who have lapsed brought back to your company	So, what's it all about? Behaviour-based marketing is a continual dynamic process of collecting, enriching and analysing data on customers and prospects in terms of their trading and interest behaviour, and learning how best to influence them to enhance business returns. The key is to then translate these findings - including any predictive insights as what the individual is likely to do in the future - into personalised marketing communications with content, offer, price, etc., varied on a 121 basis. That's what Tech4T can do for you - handle the complete behavioural targeting process! Explore the possibilities... Call Tech4T on 01733 890790