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Customer profiling and segmentation

Customer profiling and segmentation

The science behind customer profiling and segmentation can send even the most seasoned statistical veterans into a spin. If you want to understand the differences between your customers, what makes people respond positively to your sales messages vs. what makes people leave your brand, data analysis based […]

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Personalised Maps boost DM response rates.

Personalised Maps for DM

Personalised Maps can boost DM response rates by up to 40%! “Recipients of direct mail containing customised maps have been shown to generate a 40% higher response than those who receive a static map or no map at all.” (Source: April 2006 article in Graphic Arts Monthly) […]

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Engineer and distribution planning

Improving Engineer and Distribution planning – optimisied territory boundaries saves money and improves customer satisfaction. It’s not all sales and franchise territory work here at Tech4T,  from time to time we are approached by companies wishing to improve engineer coverage or create better logistics and distribution planning […]

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Just what is Ethical Franchising?

Sales territory, sales team plan, territory sales plan

Ethical Franchising explained – a resource post for franchisors During the course of our franchise territory mapping work we come into contact with a huge amount of franchisors from large multi-national franchisors to individual start-ups armed with their great franchise idea. Ethical franchising is something that is […]

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Sales territory performance initiatives for Colomer

Colomer Group sales territory performance web based mapping software

Tech4T engaged to provide a range of back-office support services to enhance sales territory performance. With a strong international presence, The Colomer Group, born in 2000,  is one of the most consolidated leading hair & beauty companies today, widely recognized by beauty professionals and consumers all over […]

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Premium Credit appoints Tech4T for sales territories

Visit scheduling and routing

UK insurance finance specialist Premium Credit Ltd appoints Tech4T to design and deliver national field sales territories. Having identified an opportunity to improve customer and prospect engagement by merging two previously separate business development teams, Premium Credit Ltd appointed Tech4T to deliver field sales territories that could […]

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