Our software technologies combined with skills-transfer and support can really
improve the efficiency, effectiveness and accuracy of your data
improvement, analysis
and targeting!
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Scored
targeting of direct
marketing communications
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Statistical prioritising
of telemarketing activities
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Increased customer
insight and propensity to??? modelling
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Optimisation of
sales-force and customer support visits
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Innovative campaign creation,
planning and project control
In these changing
times, building and retaining customer loyalty requires focused
marketing effort together with an excellence in customer support. Any
small thing can turn your customer away to your competitor or indeed
they may extract all the product information from you and purchase
direct on the web at a lower price - albeit often at the expense of
guidance and support.
It is therefore
essential that you take the appropriate steps to maximise loyalty and
overcome defection and that's where we can help.
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Understanding
customer needs and establishing cause and effect for their actions can
be revealed through data mining, statistical analysis and market
research.
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Minimising the risk of
customer upset through duplicated contacts or lost communications can
be eliminated with data improvement and de-duplication
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Always communicating
with your prospects and customers in a relevant way, based on
accessing a full 4D customer view, can be achieved with knowledge
driven targeting
Technologies4Targeting provide a unique blend of
'leading-edge' (but proven) software to greatly enhance data quality,
statistical analysis, campaign targeting and database marketing systems and/or
processes.
Technologies4Targeting
(Tech4T)
provide a unique 'one-stop' solution that effectively bridges the
I.T. > Data
> Analysis > Marketing gap - and at the best price! We hope you will experience the benefits
for yourselves! Please let us know your requirements or problem and we
will provide suggestions as to an appropriate solution to meet your
needs (including software options, costs and bundle discounts). And if you're just starting out, why not buy the best
reference book available
The
New Direct Marketing, 3rd Edition.
Our data improvement,
analytical and campaign targeting solutions typically include any combination of the following
:-
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Consultancy -
analytical, I.T., data mining and direct/database marketing
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Data mining -
customer insight, statistical analysis, segmentation, profiling, predictive
modelling...
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Bureau and database hosting - data processing, campaign management, mailing and on-line
web access for counts, selections and analysis
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Business intelligence - information delivery, drill-down reporting and web access
solutions
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Software - Customer management,
analysis and business intelligence software including 'one-stop' support
... faststats discoverer, SPSS,
AnswerTree, spss, 4Thought, KbaseT, DoubleTake, Radius, FastStats, Weblink, PowerPlay, Impromptu, MatchCode, Tactician,
CHAID, DoubleTake, DBMS Family... plus additional software
sourced when appropriate
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Training -
'One-stop' training and skills transfer, tailored to meet your specific needs
and using your own data