Tech4T - The Targeting Insight Company  +44 (0)1733 890790

Targeting Mapping Analysis Data Software

 

 
 

 

We can help new and established businesses use data to plan and execute focused sales and marketing strategies

If you need a strategic marketing partner that can work with you to first develop a campaign infrastructure driven by segmentation and analytics, then help you implement the varying promotional activities using our targeting workbench solution, we would be pleased to provide this service. 

New to the concept of using data to drive your sales and marketing - usually termed database marketing or data-driven marketing?  Then the following data planning outline should help you.

Already an advocate of data planning? Then you will appreciate the need for flexible and visual data interrogation and analysis tools together with the guidance to use them to maximum effect.

Use data planning to drive 121 marketingEither way, Tech4T can provide you (or your agency) with one of the best and most sensibly priced data-driven marketing solutions around, undertaking any parts of the data planning, analysis, segmentation, targeting and campaign management process for you.font>

We can provide a complete solution - know-how, software (including a hosted solution), database management, data processing, enrichment data, etc. - and work with you to develop sales and marketing strategies that help you get you more high-value customers.

Improving sales and marketing value using data planning

Think of how you currently go about just four of the many sales and marketing challenges:

  • Grouping your product portfolio into sets that can form the basis of brochure, catalogue and website (or micro-site) design, and on which to base cross-selling or up-selling strategies

  • Determining the right offer to reactivate lapsed customers, and when to communicate it

  • Developing and launching a new product or service

  • Planning sales, franchise or distribution territories

No doubt you have methodologies for each task but ask yourself, could they be improved to make your sales and marketing more productive?

The answer is usually yes, but only if you have the right data planning and analysis resources in place.

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The Scenario

You need to make accurate marketing decisions but have to take a 'best guess' targeting approach because your data is everywhere!

In different locations, separate databases and related files, spreadsheets, accounts systems and sales lead or 'basic' contact management packages.

You just can't get a fast, complete and duplicate free view of that vital and relevant information!

Or maybe...

...you just don't have the time or the resources of the right kind to undertake what you believe to be your ideal targeting scenario - having to make do instead with 'best endeavours' and probably a lower return on your marketing ROI than you would wish.

Now imagine...

.....having ALL your data - expertly merged, de-duplicated, enriched, profiled, segmented and analysed, with sales transactions uniquely summarised to give you the added marketing intelligence needed to make timely and relevant communications with your customers and prospects.

In a powerful targeting workbench on your PC, notebook or delivered direct from the web.

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