Tech4T - The Targeting Insight Company +44 (0)1733 890790
"Tech4T have always been inspirational in
delivering bespoke and innovative solutions
that satisfy our data, targeting and analysis requirements. They
bring significant added value and cost benefits.
On a personal note, thanks for all you support,
guidance and inspiration over the past 18 years.
We definitely do things differently as a result."
Enter the world of Analytical CRM
and
get more leads and orders!
Single
customer view (SCV) database marketing - using
graphical selection tools to help you make customer and prospect targeting decisions faster, easier,
with greater precision, and on a fully
informed basis.
Want to know which prospects or customers to contact this month -
without
having to trawl through separate systems or unlinked data?
You need our
FastStats powered
marketing database which,
because it has analytics built in, we call a'Targeting Workbench'
Having worked with the authors of
FastStats since 1989, we pass on to our customers an
unprecedented level of software knowledge coupled with
customer profiling, segmentation, and campaign targeting,
management and production expertise.
Your sales and marketing strategy
relies on accurate customer and prospect
intelligence!
It is
vital that your data, wherever and however stored, is reliable and
correctly
merged to deliver a single,
complete
view of customers - past, present and future.
It then
needs to be correctly segmented,
and regularly analysed at both 'individual customer (people)' and 'segment
(groups of people)'
levels.
Crucial is the ability
to spot and also predict
customer movement from 'active' to 'inactive'
to 'lapsed'
status, by their value to your company, and on a weekly or monthly basis.
Then, not just reporting the change, but being able to
easily target
those groups of individuals on a 121 basis, by tailoring messages to
reflect their unique trading and interest behaviour.
Also
important is the ability to
add data without
restriction:
marketing activity, e-mail: opens, click-thrus' (interests),
opt-outs, bounces, etc.,
prospect
lists, surveys, profile data, and analytically derived
fields such as 'share-of-wallet'.
Our
'Targeting Workbench'
is Tech4T's securely hosted and managed on-line data planning,
analysis, profiling,
database marketing,
campaign targeting and data management solution.
It removes the hassle related to
data, software and processing, and provides a
'magnified marketing window' into your operational
data with access to 'otherwise hidden' marketing intelligence.
Our solution lets you really
understand your customers and their real value, then test and
analyse the effect of multiple offers, marketing
channels and creative packs to more responsive target audiences.
The 'Targeting Workbench' uses FastStats Discoverer
technologies - which can also be provided for in-house use -
and our e-marketing system, e-campaigner.
You can undertake whatever data interrogation and marketing
communication activities you wish, and output results to a
database, MS Excel, Word, PowerPoint, MapPoint, to file - for
mailing, e-marketing, telemarketing, etc., and even to SPSS
for further statistical analysis.
What's more the 'Targeting Workbench' is flexible!
This is unlike any operational CRM, circulation or marketing
database which needs to retain a fairly rigid structure. And
with the 'Targeting Workbench', as your database marketing needs change
or you want to experiment with new data feeds and fields, the
content of the system can also change.
FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService,
FastStats Server, FastStats Discoverer, FastStats Designer are products
and trademarks of Apteco Limited. Other trademarks are property of their
respective owners.
