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We can help new and established businesses use data
to plan and execute focused sales and marketing
strategies
If you need a strategic marketing partner that can
work with you to first develop a campaign infrastructure
driven by segmentation and analytics, then help
you implement the varying promotional activities
using our
FastStats powered database marketing 'targeting
workbench' solution, we would be pleased
to provide this service.
New to
the concept of using data to drive your sales and
marketing - usually termed database marketing or
data-driven marketing?
Then the following data planning outline should
help you.
Already
an advocate of data planning?
Then you will appreciate the need for flexible and
visual data interrogation and analysis tools together
with the guidance to use them to maximum effect.
 Either
way, Tech4T can provide you (or your agency) with
one of the best and most sensibly priced data-driven
marketing solutions around, undertaking any parts
of the data planning, analysis, segmentation, targeting
and campaign management process for you.
We can provide a complete solution - know-how, software
(including a hosted solution), database management,
data processing, enrichment data, etc. - and work
with you to develop sales and marketing strategies
that help you get you more high-value customers.
Improving sales and marketing value using data planning
Think
of how you currently go about just four of the many
sales and marketing challenges:
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Grouping your product portfolio into sets that
can form the basis of brochure, catalogue and
website (or micro-site) design, and on which
to base cross-selling or up-selling strategies
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Determining the right offer to reactivate lapsed
customers, and when to communicate it
-
Developing and launching a new product or service
-
Planning sales, franchise or distribution territories
No doubt
you have methodologies for each task but ask yourself,
could they be improved to make your sales and marketing
more productive?
The
answer is usually yes, but only if you have the
right data planning and analysis resources in place.
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