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DoubleTake (MatchUp) - de-duplication
and merge/purge software

Accurately merge un-linked files and remove duplicated records without information loss

DoubleTake is the result of over 25 years development. It is the fastest and most accurate merge/purge software available and is the tool of choice for the data professional. The software is extremely flexible and identifies matches and duplicates other tools and processes will usually miss.

What's more, with DoubleTake there is no annual fee to pay for software license, maintenance or technical support, and software can be easily moved across computers without the hassle of  hardware locks or the need for re-activation. This makes the product ideal for a 'real' operational environment!

Using fuzzy match, pattern detection, chain-link and user-defined algorithms, DoubleTake is perfect for:

  • IT departments migrating database and legacy systems, or improving data quality

  • Database marketers merging and suppressing customer data and multiple mailing lists

  • Data specialists standardising data, removing duplicates and consolidating or scattering information

  • Analysts and marketers needing a ‘complete’ customer view but faced with hard-to-join data sources, or needing to ensure that duplicated customer information is not skewing analysis, business decisions or campaign targeting

DoubleTake is also available as an API that can be integrated into operational databases and bureau processing systems. Details on request.

DoubleTake Details

DoubleTake can be used to de-duplicate, merge or merge/purge an unlimited number of customer, prospect, mailing and e-mail files within themselves and against internal and external suppression files - such as gone-away and stop files, TPS, MPS, etc. - and in one pass!

Files can be of infinite size and can be simply attached - with fields mapped - rather than having to import to a strict file format.

With DoubleTake you can also create enriched records by consolidating data from multiple duplicated records so none of your valuable information is lost! 

DoubleTake runs at speeds of up to 15 million records per hour - many times faster than other merge/purge software - and includes user-defined look-up tables. The software handles UK, USA, European, Canadian and most worldwide address and data formats.

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