|
Benefits
Intuitive interface removes barriers
to information
Powerful visualisations aid immediate
insight
Interactivity to follow your natural
train of thought
Uniformity of operation reduces
learning time
Powerful query and sampling covers all
requirements
Local or web server database maximises
accessibility
Familiar Windows interface minimises
training
Automatic query ensures interactive
results are reusable
Refreshable reports ease
information delivery
Unique analysis mechanisms
to identify customer segments |
FastStats Discoverer - analysis-driven database marketing
The most
powerful analysis, segmentation, selection and campaign management
solution for targeted database marketing!
FastStats Discoverer is a unique
technology that enables marketers, analysts and database professionals to
analyse all their customer and prospect data in one place and without any restriction.
They can then quickly turn their findings into highly targeted and more
productive direct mail, email, telemarketing
or direct sales campaigns.
Customer
development...
The FastStats technology is perfect for
almost any size of company who have a customer base ranging from just a few
thousand to several million records. And where customers make repeated
purchases, there will be enormous benefits.
This is
because
multiple trading activities generate a high volume of
transactional data. When analysed and data-mined with
FastStats, this transaction data will expose hidden sales
opportunities and provide the insight for you to improve the
targeting and profitability of your sales and marketing
activities.
Do the sums and see the
gains...
Prospecting...
FastStats is also ideal for companies that are using a
'nurturing' programme to turn suspects to
prospects to sales leads. This kind of
activity usually requires a dedicated 'prospecting' solution
- separate from any CRM system used to manage the sales
'enquiry' to 'order' process. FastStats would be
loaded with your 'suspect' or 'prospect' lists and used to
automatically manage multiple linked promotions to
test different offers and propositions.
Subject to
the response, non-response, or email click-thru activity,
suspects are then migrated into a new promotion where a
different approach can be tested. This process is
repeated and varied until such time that an agreed
prospecting investment has been reached, or a qualified lead
received. Qualified leads are then handed by your CRM
system.
Need a
fully
managed bureau
solution
- where data and list merging, hosting, support, etc. is
handled for you by a dedicated team of specialists, and
where you have the freedom to use FastStats online at any
time to access a 'single-view' of your customers and prospects?
>>>
Click here
for our FastStats powered
database marketing targeting workbench <<<
More details...
Click here
to contact Tech4T
|
