Campaign Targeting

Territory Mapping

Customer Insight

Data Integrity

Lists & Data

Software

Calculators

Tech4T are a reseller and integrator of FastStats technologies and have been working with the software developers, Apteco, for over 12 years. Core FastStats software which forms part of our targeting workbench, marketing database and analytical CRM solutions FastStats WebLink/.NET (KbaseT) FastStats WebLink is a fully featured web application that extends both the functionality and scalability of the FastStats concept. Access a FastStats server over the intranet or internet to make selection counts, cross tabs, charts, Venn diagrams, RFV analyses, profile reports and response models. It sits at the hub of our KbaseT solution. FastStats Discoverer FastStats Discoverer provides powerful, interactive marketing analysis with a truly easy to use Windows interface. Using a consistent and intuitive “drag and drop” approach throughout, Discoverer provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. Discoverer’s analysis options are virtually unlimited as any technique can be applied to any results in any order. FastStats Designer Designer is a graphical Extract, Transform and Load tool for configuring and loading KbaseT FastStats systems. You can connect to standard data sources and build a FastStats system (the hub of KbaseT) with just a few mouse clicks. This speed and ease of use makes it practical to use FastStats to explore ad-hoc marketing and analysis data. FastStats Server FastStats Server is the data analysis server used by FastStats WebLink. FastStats Server uses sophisticated data compression, indexing and query optimisation to deliver analysis results on millions of records in seconds. FastStats Server is a fully 32-bit, COM compliant server supporting multi-threaded, multi-server architectures. FastStats Classic FastStats delivers high speed analysis for customer relationship management on large data sets. Marketers without specialist IT skills can rapidly select, analyse and explore across customer, marketing and transactional data. Cross tabulations, charts and Venn diagrams are used to visualise results and highlight trends and segments. FastStats Classic is a PC application that runs under Windows 9x, NT4, 2000 and XP. FastStats Classic can also include an add-on module, Cascade. FastStats Cascade is a campaign-planning module and performs rapid hierarchical deduplication down a matrix of marketing cells calculating the net and cumulative counts and costs. What Tech4T can provide Our staff have worked extensively with the developers of the FastStats software, Apteco Ltd., since 1989 and have acquired a vast amount of 'hard-won' hands-on experience through the development of many varied B2B and B2C FastStats marketing database solutions - simple and highly complex. We are therefore in an unprecedented position to supply and support FastStats technologies - both in their 'vanilla' format or delivered through our tailored KbaseT 24/7 predictive targeting, analytical and innovative database marketing and campaign management solutions. We can supply any FastStats technology out of the box, Undertake or help with the implementation process, Provide front-line technical and consultative support, Design and develop prototype marketing database system configurations, Test and QC configurations, provide tailored training, Create customised documentation and help files, Design FastStats Weblink (or KbaseT) launch web pages to match corporate standards, Develop custom scripts to create analytically derived virtual variables, Provide consultancy and consultative support, Help you clean and merge your data, Develop and deliver enriched KbaseT data-driven targeting solutions including helping you get the best out of your investment with extended data analysis and campaign management planning and execution, Tech4T's KbaseT solutions are flexible to meet marketer's evolving needs and cope with disparate and ever changing data feeds and formats. We adopt a practical and cost-effective approach to help you first improve the quality of your data then apply analytics to better understand customer needs and behaviour, optimise targeting (and response), leverage a greater return from marketing spend and increase customer satisfaction. In essence, Tech4T provide a 'one-stop' solution that effectively bridges the I.T. > Data > Analysis > Marketing gap. Working with our suppliers We have a passion for the software and solutions we supply and ensure our suppliers have the same commitment - in terms of quality, reliability and development strategy! To support the specialist technologies we provide it is also essential that we maintain a strong relationship with the software developers and with Apteco Ltd. this is certainly the case. This has grown considerably over the last 12 years and enables us, in many instances, to also influence software development to take account of the changing needs of our customers. FastStats technology is used by many of the largest financial, publishing, telecoms and retail organisations, as well as leading providers of business and consumer data and their customers. FastStats customers that have been acquired by the Tech4T team include Professional Marketing Technologies (Australia), Royal Bank of Scotland Cards, Croner CCH, BT, Microsoft, Mail Solutions, Home Service, RS Components, Consodata, Neat Ideas, Jewsons... Other FastStats users include D&B, Experian, Equifax, EuroDirect, Yell, Schober, Barclays, First National Bank, Financial Times, The Economist, Royal & Sun Alliance and PDSA. Apteco Ltd. (previously Appropriate Ltd.) was formed in 2000 through a MBO from NCH smartFOCUS by the technology management team. The company includes the entire FastStats design and programming team who have been developing FastStats marketing data analysis software for over 15 years and have built a solid reputation for innovation in marketing analytics technology. Apteco is a private company owned by the management team and employees. © Tech4T (Technologies4Targeting Ltd.) 2002/2004 All Rights Reserved. www.tech4t.co.uk Apteco, FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService, FastStats Server, FastStats Discoverer, FastStats Designer are products and trademarks of Apteco Limited. Other trademarks are property of their respective owners. faststats, faststats.net, faststats weblink, faststats web pages, faststats exelsior, faststats discoverer, faststats designer

Tech4T - Intelligent Targeting +44 (0)1733 890790

FastStats Peoplestage - 1-2-1 targeted database marketing

FastStats PeopleStage ™ - Multi-Channel Campaign Management Software

FastStats PeopleStage is an interactive multi-channel campaign management application that allows users to define and implement marketing process flow diagrams. As a result you are able to plan highly personalised and timely marketing communication programmes that operate automatically.
This powerful and easy to use software uses the latest interface technology to offer new levels of visualisation, interaction and automation for direct marketers.
Working alongside the FastStats Discoverer application users are able to utilise the powerful segmentations, analysis and predictive models created by other FastStats users.

FastStats PeopleStage Process Flow Diagram
FastStats PeopleStage Audience

FastStats PeopleStage Personalised Message Allocation

Using FastStats PeopleStage you can:

Visualise your marketing processes

Define your marketing processes for others to view

Trigger more timely, event driven communications

Automate and coordinate complex campaigns

Handle the dynamic nature of individuals and interactions

Encompass all channels in one centralised view

Automate response handling and non responder follow up

Carry out multi-stage campaigns

Create thousands of variations in how a message is expressed

Keep a full record of an individual’s campaign and allocation history

The PeopleStage design canvas....

Plan more effective 121 campaigns with Peoplestage
Flow-chart design the most complex campaigns with ease using PeopleStage!

More details about FastStats...

Click here to contact Tech4T

FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService, FastStats Server, FastStats Discoverer, FastStats PeopleStage
FastStats Designer are products and trademarks of pteco Limited. Other trademarks are property of their respective owners.