Our specialist services
1.
TERRITORIAL AND CUSTOMER MAPPING
- financially optimising sales, franchise,
service and distribution territories.
Using geographic segmentation, we design, realign, reorganise and
map territories; provide customised maps for sales,
marketing and business
planning - down to building level; and can create a map-driven information system for your
website...
2. OPTIMISED CALL SCHEDULING &
ROUTE PLANNING - we assign the right
contact frequency to each customer
e.g. 4, 8, 12...
visits per year, then supply sales teams with call plans of
who to visit and when - optimised by
customer priority, with
clearly defined territory allocation and route schedules that
reduce driving time/travel costs.
3.
PRIORITISED SALES AND CUSTOMER INSIGHTS
- we segment and analyse customer behaviour,
value and profitability for improved business planning;
give your sales team 'insights' in a format that enables them to
target the right accounts
at the right time; and derive
intelligence from past trading that enables the customer 'sales
proposition' to be enhanced.
4.
TARGETED CUSTOMER MARKETING
AND LEAD GENERATION
- we merge your data then build and
maintain an
online campaign management
solution, with the tools that let your staff analyse and segment
data and then
undertake email and direct campaigns themselves. We give you a
single view of your customers, their sales,
and your prospects for
1-2-1 marketing and increased response.
5. DATA ENHANCEMENT AND LIST PROVISION
- to give you a solid foundation on which to base sales and marketing
activities, and
to ensure that any data-based business decisions are made based
on the 'full data story'. We clean,
combine, standardise
and enrich your customer database/s, spreadsheets, lists, etc.,
and use research,
external
lists
and predictive modelling
(as appropriate), to fill 'knowledge gaps' and holes in your prospecting
information.
