Tech4T - Intelligent Targeting  Call: +44 (0)1733 890790

   

 

 

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 Territorial & Customer Mapping: Yes No

 Optimised Sales Call Scheduling & Route Planning: Yes No

Prioritised Sales & Customer Insights: Yes No

Targeted Customer/Prospect Marketing/E-marketing: Yes No

Data Enrichment & List Provision: Yes No

Our specialist services

1. TERRITORIAL AND CUSTOMER MAPPING - financially optimising sales, franchise, service and distribution territories.
    Using geographic segmentation, we design, realign, reorganise and map territories; provide customised maps for sales,
    marketing and business planning - down to building level; and can create a map-driven information system for your website... 

2. OPTIMISED CALL SCHEDULING & ROUTE PLANNING - we assign the right contact frequency to each customer
e.g. 4, 8, 12... visits per year, then supply sales teams with call plans of who to visit and when - optimised by
customer priority, with clearly defined territory allocation and route schedules that reduce driving time/travel costs.

3. PRIORITISED SALES AND CUSTOMER INSIGHTS - we segment and analyse customer behaviour, value and profitability for improved business planning; give your sales team 'insights' in a format that enables them to target the right accounts
at the right time; and derive intelligence from past trading that enables the customer 'sales proposition' to be enhanced.  

4. TARGETED CUSTOMER MARKETING AND LEAD GENERATION - we merge your data then build and maintain an
online campaign management solution, with the tools that let your staff analyse and segment data and then
undertake email and direct campaigns themselves. We give you a single view of your customers, their sales,
and your prospects for 1-2-1 marketing and increased response.  

5. DATA ENHANCEMENT AND LIST PROVISION - to give you a solid foundation on which to base sales and marketing
    activities, and to ensure that any data-based business decisions are made based on the 'full data story'.  We clean,
    combine, standardise and enrich your customer database/s, spreadsheets, lists, etc., and use research, external lists
    and predictive modelling (as appropriate), to fill 'knowledge gaps' and holes in your prospecting information.