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What the New Zealand Post says about our calculators...
You asked me for some feedback on the calculators you kindly sent through to me - in a word WONDERFUL!!!!!!!!! THEY ARE TRULY MAGNIFICENT, EASY TO USE, MAKE SENSE TO THE USER (EVEN A BEGINNER). Keep up the good work for our industry.
Victoria Forrest - Manager DM
Markets - Direct Marketing Services
New Zealand Post - P O Box 23 - Wellington
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1) 'Campaign Scenario' calculator for customer development and new customer acquisition
Use this powerful calculator to examine the impact of change in your acquisition, retention, re-activation, cross-sell and up-sell strategies. Enter your own values and 'what-if' scenarios and see the cumulative gain that can be achieved with only small planning changes to your business and marketing. The outcome will surprise you!
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Please be patient as these graphical calculators take a little while to load in your browser. |
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2) 'Business, marketing and sales planning' calculator Use this calculator to evaluate varying 'what-if' scenarios to set financial targets then plan direct marketing and sales activities that take account of expected response, conversion to qualified leads and then to orders. You will find it a real eye-opener, with the output often leading to a re-think of your DM strategies. Start by entering (double-click on value box) your sales target, expected turnover, etc., for the next 12 months and how much of this needs to come from new business. Then enter your average order/transaction value, expected conversion rates for quotes to orders, leads to quotes, enquiries to leads...and view the results. You will see how many prospects you need, quantity of leads per sales or telemarketing person, marketing spend needed, etc. Click here for a form-based 'Marketing ROI' calculator |
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3) 'Mailing test sample-size' graphical calculator This tool - based on a proven statistical sampling formula - can be used to calculate the minimum number of items you need to test mail in that you will be confident that if the response you receive falls within your expected response range, then this will also be the case for any subsequent mailing where all elements of the test remain the same. It will save you costs by not over mailing during the test phase of your campaign. Enter your expected response, the acceptable amount of response fluctuation (confidence interval) and the calculator shows you how many people to mail. Click here for a form-based version of our 'Mailing test sample-size' calculator |
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4) 'Expected mailing response' graphical calculator This calculator should be used following your test mailing. Enter the actual quantity of items mailed (or emailed) and the actual response you received. The calculator will then work out the minimum and maximum response rates you are likely to get from a roll-out promotion - provided that all mailing elements remain the same as in the test. Simply set the sliders to the response you achieved and the number mailed, and the minimum and maximum response you can expect on roll-out will be shown. Click here for a form-based version of our 'Expected Response' calculator Click here for a form-based calculator that compares the significance between the response of two different test mailings |
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Custom-developed calculators/dashboards for your business
We can provide 'branded' versions of our calculators that can include your company logo, corporate colours and terminology. In addition we can convert your own data and spreadsheets into:
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Custom developed calculators
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Pricing tools - especially useful where there are multiple input variations
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Easy-to-understand marketing dashboards
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Interactive graphical presentations - ideal for the concise delivery of marketing, business and operational intelligence
These tools are ideal for presentations and demonstrating financial benefits together with the distribution of information and results around your organisation - in that you will be confident end-users actually understand and use what they are sent!
If
this is of interest, enter a note when requesting calculator links or your CD -
click here
Alternatively
click the call-back graphic to the left or telephone
+44 (0) 1733 890790
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Why Tech4T created these calculators
Ever wondered how really successful businesses grow faster, keep ahead of their competitors and retain a larger percentage of their most loyal and profitable customers? Well, key elements include:
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Careful and very focused marketing, business and data planning - especially
for acquisition, retention, re-activation, cross-sell and up-sell strategies -
Having complete and reliable information at their fingertips
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And most importantly, having
To help
you with the planning stages, we have created these graphical calculators.
To get your data in shape
and use it to maximum effect, please explore our website,
click the call-back button to the left, or call +44 (0) 1733 890790.
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If you experience any problems using the calculators from our website - sometimes the case with firewall restrictions - we suggest you request a link to download them to your PC, have them emailed to you or provided on a CD. Click here to request your own copy of our calculators
On-line calculators do not appear
If for any reason the calculators
do not appear after clicking on the pictures, this may be due to your browser, operating system and/or
computer/network/firewall security blocking the download. In which case request
a CD. Also, should you receive a
message that a download is being blocked and are then presented the option to
allow it to download, select 'Yes'.
Error messages on
loading
Once the calculator starts to draw, if you
get the message
'a script in this movie is causing Macromedia Flash Player 7 to run
slowly... Do you want to abort the script', check 'No' and let it continue to
load. It will not affect your computer operation and usually appears if
your (or our) internet connection is running slowly or if you have may programmes
open/running on your PC.
If for any reason you still cannot access the on-line calculators, please call us on the number below or complete the calculator request form. We will then provide you with links to download the calculators or send them to you on a CD.
Alternatively we suggest you seek assistance from you IT team.
Difficulty
in using the calculator controls
MS
PowerPoint users
Operational difficulty
Tech4T accept no responsibility for the outcome of marketing
When running calculators in MS PowerPoint - YOU MUST VIEW THEM AS A
PRESENTATION - and not just open the slides. If you don't run as a
presentation, all you will see is pictures and no calculations.
If you have any difficulty in
operating these calculators or interpreting their outcome, call Tech4T on
+44 (0)1733 890790.
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campaigns based on these calculators 