Customer Targeting | Territory Design | Field Team Optimisation | Location Planning | Data Visualisation

Franchise Territory Network for Leaflet Delivery Company

The Leaflet Delivery Company

National franchise territory network for a rapidly expanding franchise business

The Situation

Milton Keynes based “The Leaflet Delivery Company” provides cost effective, expert and efficient leaflet delivery services for a variety of industry sectors, both B2B and B2C.

The company sets itself apart from the competition providing targeted campaigns at unbeatable prices using the latest satellite tracking technology. This ensures clients are reaching the right target audience and campaigns delivered in a timely and quality manner.

The Leaflet Delivery Company has gone from strength to strength in recent years, expanding from the Milton Keynes territory and the surrounding areas to the launch of  a nationwide franchise model. The franchise offers an exciting, profitable opportunity to those wishing to replicate the success of The Leaflet Delivery Company brand.

The Solution

The franchise is a fully approved member of the Approved Franchise Association, committed to ethical franchising. In order to enable the nationwide franchise launch, Managing Director, Trevor Nicholls, sought a partner that could provide a value for money service, working with him to design a franchise territory network across the country. Population figures were critical in ensuring the territories were viable, but equally important was the distribution of population across an area – the territories needed to be geographically compact to ensure effective leaflet distribution without sky high travel costs.

The franchise territory network also needed to be flexible to accommodate boundary modifications at the time of franchise sale based on the local knowledge of franchisee candidates. Our experienced franchise territory design team were able to quickly present Trevor with over 200 territories for franchisee recruitment.

The Leaflet Delivery Company will also shortly be receiving their own Territory Runner system allowing them to manage their franchise territory network. Our Territory Runner platform replaces an in-house geographic mapping and demographic analysis application providing significant cost savings to the business using our platform.

Franchise territory mapping

“As a successful leaflet delivery company, we’re expanding our offering through a franchise network. We contacted Tech4T off the back of a recommendation and I was looking for a way to quantify and visualise the viability of the potential network.

As part of the exercise, we discussed a thorough brief of how the territories should be selected. This was more complex than originally thought as we had to take into account numerous variables such as number of houses, demographics and population density.

 The end result is that we have a very comprehensive set of useful data which has put us in a position to know exactly where to target our marketing and that is able to help our franchisees when they are selling their service.

 I’ve been very impressed with the speed and efficiency of the team at Tech4T and I’d fully recommend them.” – Trevor Nicholls, Managing Director


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