“It was essential
that we were able to develop territories with an equal commercial
opportunity, whilst also considering the physical geography of the
areas. The team at Tech4T provided an excellent consultative approach
during the early stages and clearly had the expertise to create
territories built on much more than simple postcode segmentation.
The 33 socio-demographic
classes that we chose to use very closely matched our target customer
base, therefore ensuring that not only do our Franchise Owners have
broadly equal opportunity, they are also provided with outstanding
territory data, which allows them to establish highly targeted marketing
campaigns.”
Jeremy Malindine
Head of Puragen
Puragen
Website
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Back to
mapping home
Sales territory mapping
Route planning
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Franchise mapping -
affordable balanced
or weighted franchise territory design and franchise area
mapping solutions, including franchise postcode/zip code
to territory allocation files and
web-based systems
Benefits: *Easier
to sell territories *The right territory creation &
site selection *Increased income for franchise owner &
franchisor *Improved territory management & lead
allocation
Click here
to request our franchise territory presentation
Tech4T work closely with franchise consultants and franchisors
to first identify the right approach, data and analytics
needed to plan an optimised territory infrastructure, then
apply this information in such a way that delivers fair
and 'opportunity balanced' territory boundaries. Our work
includes site planning for location-based franchise models.
We have
been helping franchise companies and consultants for over
20 years,
and have over 100
worldwide clients who continually sing our praise!
We offer new,
existing and expanding franchisors and franchise owners
a unique range of consulting, targeting, data and mapping
services, together with software and lead generation solutions
to ensure you a more profitable franchise business.
We help you make
the right decisions about territory creation and site selection.
Further details are set out on these web pages, but as needs
vary we offer you a bespoke service. Our dedicated team
are ready to offer free advice and help tailor a solution
to meet your specific requirements.
Call
us on +44 (0) 1733 890790.
Franchise
Territory Planning, Optimisation & Mapping
 "Franchise
Development Services has provided Tech4T with some challenging
projects. They are fast, imaginative and produce very
valuable mapping services for the Franchise market.
We look forward to working with them in the future and
believe that they will continue to impress us."
Our franchise mapping (and remapping) service also includes
web-based solutions to help franchisors sell their territories,
a 'find-you-nearest' system that locates the nearest franchise
to correctly allocate leads, territory maps and prospect
data for franchisees, plus postal territory and Postcode
(ZIP code) wall maps.
To leverage the maximum return from your franchise business,
territories need to be designed to take account of many
factors including social demographics, up-to-date business
counts, market size, customer potential, drive times, etc.
This not only requires the right data and mapping technologies,
but also the
profiling and segmentation expertise and specialist
analysis tools to bring together varying data feeds, applying
them in such a way as to optimise geographic segmentation
whilst taking account of geographical preferences and any
previously allocated territories.
Tech4T's
experts are trained to develop franchise territories
in this way, ensuring franchise regions are kept
in line with business growth and
helping you use the map-based insights to interact both
on and offline with potential customers.
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New franchise? We offer a complete
territory planning and design package for master franchise,
franchisor and franchise owner, with phased
options to support your business as it develops and
help your cash flow. Includes territory
maps - heat-mapped to show potential, and Postcode allocation
datasheets.
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Existing franchise? We assess your
franchise regions in terms of
financial performance, demographics, balancing
criteria, postal geography, potential, etc., then redevelop
territory boundaries for areas where business potential
is not maximised. Existing 'sold' territories
are preserved.
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Considering a new market? We can profile
and analyse sales and marketing potential for new geographical
areas.
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Location-based franchise models. We
help you select store, branch or other business locations
that are profitable and contribute positively to your
overall store or branch network. When you work with
Tech4T, you will discover that demographic site selection
leads to a sound business site selection decision. We
include a series of important analyses when helping
you select new sites, including customer profiling,
mapping customer locations, competitive trade analysis,
trade area development, market potential and demographics.
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Web-based territory system - designed
to mimic your website design, show territory boundaries,
and strengthen your franchise brand! A powerful tool
to aid the franchise sales process with search, ‘Find-us’
web pages...
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Territory management module (for web-based system)
to let you manage and set territory status
- available, under offer, sold... whatever
you want. This gives prospective franchisees an up-to-date
snapshot of franchise availability and helps you sell
your franchises faster! We can also provide mapping
software to allow a Franchisor to manage changing territories.
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Franchise boundary alignment - with
optional preservation of existing 'sold' territories,
and creation of new balanced territories.
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Paper-based franchise territory designs migrated
to web-based systems - to improve the sales
process and lead allocation
to franchisees.
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Custom franchisee
packs can include a territory map (ready to
print PDF), postcode-to-territory allocation, wall maps,
prospect lists, marketing statistics, etc., for you
to include in your legal franchisee documentation.
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Business and marketing support - we
offer a range of supporting services and technologies
to help you understand key business drivers, analyse
business performance, and grow your franchise business.
Remember, when franchising
your business, or buying into a franchise... you
need to determine if territories are "protected",
meaning that one franchisee can’t market into another franchisee’s
territories.
If protected territories are part of your business model
and your territories are not defined in a systematic, fair
and consistent way, legal implications and issues could
follow.
We can help - giving you the benefit of 20+ years
in franchise territory design and franchise mapping!
Explore the financial benefits by varying the territory
base
Why balance franchise territories?
Balancing territories - so that each franchisee has the
same sales opportunities - ensures franchise regions are
more appealing to prospective franchisees and easier to
sell. If territories are unbalanced, incorrectly defined
or overlap, there is likely to be conflict, confusion and
damage to your business and brand.
 Territory
assessment
We can
create an area map of your franchise territories from postal
allocation you provide. Then, using business or demographic
data, we will explore how well territories(franchise areas)
are currently balanced, determine potential for additional
revenue, and make recommendations for unallocated territory
adjustment.
* Applies
to UK. Other countries subject to data availability
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A complete range of specialist data, territorial
mapping, market analysis and supporting services
to get you more value from your franchise business
One size doesn't fit all!
One
of Tech4T's key differentiators
is that every franchise territory design we produce
is individually tailored to suit the franchisor's
business model.
We never
use a generalised template as this approach will
not deliver the maximum income to the franchise
owner. Tech4T analyse and create 'fairly allocated'
franchise territories (franchise areas) based on
customer demographics,
business
critical datasets,
drive times and the
end product or service sales process to
give
equal opportunity to franchise owners.
This ensures you get a greater R.O.I. from your
franchise regions,
with territories balanced by sales opportunity.
Taking the right data
balancing and optimisation process, strengthens
territory appeal to potential franchisees,
and where extra territories
can be computed,
can lift your earnings by 20% or more!
Tech4T offer a flexible
franchise territory mapping, planning and design
service, with ...
...international solutions available for most countries,
including UK, Eire, Europe, USA and Asia.
 Our
franmapping service will help you plan and maximise
the potential of your franchise business, plus capitalise
on otherwise hidden franchise drivers and opportunities.
To find out how we can assist you with planning
your franchise territories, call the Tech4T franchise
mapping team on +44 (0)1733 890790.
Click on map to view
Florida web map demonstration.
Franchise boundary
development
We can
design and balance territories (franchise areas)
to meet your current and future needs.
This
includes
identifying
and mapping the ideal number of territories to maximise
the revenue potential of your franchise business,
taking into account factors like customer profile
characteristics, sales penetration, competitors,
forecasts, local area demographics and business
statistics.
Any
existing territories can be preserved, and where
working well, analysed to identify factors that
can be applied to new territories.
Franchise site selection
Choosing
the right site to open a franchise store has as
much to do about the demographic profile of your
customers as it does the physical location of the
store.
Tech4T
provides analytical services and data to help you
select franchise locations that are profitable and
contribute positively to the overall franchise network
We can
develop
mini-websites
that use maps and data reports
to define franchise
regions and franchise areas.
We use zoom functionality
to navigate the various territory
levels, with optional
drill-down from map hot-spots to postal data, statistics,
reports, location-specific information or to other
URLs.
Our web-based systems can also be designed to match
your own website design/branding and include our
unique
Territory Manager module.
Click the above example to
see how our web-based solutions work.
Each part of the map drills
through to a zoomed level and finally down to the
territory (or territory building block) profile
statistics.
Tech4T are pleased
to design and supply franchise
territory (franchise
area) solutions to the clients of many worldwide
franchise advisors and consultancies.
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Territory
development and design of a UK infrastructure to
support sales and franchise
"I’d
like to say what a good experience it has been
working with Graham and the team at Tech4T.
Having started out with an idea and seen it as a
first draft we were able to identify and
pinpoint much more precisely exactly what we
needed and this was delivered fast, efficiently
and with no fuss at all! Many thanks for all the
hard work – we will certainly come back with any
further data needs."
Craig Avent, Franchise and Retail Development,
Neptune
Franchises For Sale UK
Franchise directory
for the UK and Ireland, offering the top franchises
available and resources to help you with choosing
the right franchise. |
Franchise ezine
Valuable articles about
franchising including franchise questions and answers. |
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