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"Franchise Development
Services has provided Tech4t with some challenging projects. They
are fast, imaginative and produce very valuable mapping services
for the Franchise market. We look forward to working with
them in the future and believe that they will continue to impress
us."
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Sales territory mapping
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Franchise mapping -
low-cost
franchise
territory design and postcode/zip code allocation
solution
Tech4T help franchisors design fair and balanced
territory boundaries.
Our franchise mapping service includes web-based
solutions to help franchisors sell their territories,
franchise territory maps and prospect data for
franchisees (optionally pre loaded into a CRM system),
plus postal territory wall maps. These 'Franmapping'
solutions are available for most countries, including
UK, Eire, USA and Europe.
To leverage the maximum return from your franchise
business, territories need to be designed to take
account of many factors including social demographics,
up-to-date business counts, market size, customer
potential, drive times, etc.
This not only requires the right data and mapping
technologies, but also the expertise and specialist
analysis tools to bring together varying data feeds,
applying them in such a way as to optimise geographic
segmentation whilst taking account of geographical
preferences and any previously allocated territories.
Tech4T's
experts
are trained to develop territories in this way, ensuring franchise regions
are kept in line with business growth and
helping you use the map-based information to interact
both on and offline with potential customers.
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New franchise? We offer a complete
territory planning and design package for master franchise,
franchisor and franchisee, with phased options
to support your business as it develops and help your
cash flow.
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Existing franchise?
We can assess current franchise territories
in terms of demographics, balancing criteria, postal
geography, potential...
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Franchise boundary alignment - with
optional preservation of existing 'sold' territories,
and creation of new balanced territories.
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Paper-based franchise territory designs
migrated to
web-based systems - to improve the
sales process and lead allocation
to franchisees.
Web-based franchise mapping solutions can include a
search module to locate territories.
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Territory management module to let you manage
and set territory status - available, under
offer, sold... whatever you want. This gives prospective
franchisees an up-to-date snapshot of franchise availability
and helps you sell your franchises faster!
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Considering a new market? We can profile
and analyse sales and marketing potential when considering
new geographical areas.
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Custom franchisee
packs can include a territory map (ready
to print PDF), postcode-to-territory allocation, wall maps, prospect lists, marketing statistics,
etc., for you to include in your legal franchisee documentation.
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Marketing support - we offer a range
of supporting services to help you grow your franchise
business. We can research and provide mail and email
prospect lists, set up a trackable email broadcast system,
manage, enrich and analyse your data, run surveys, target
campaigns...
When
franchising
your business - or buying into a franchise - you need to
determine if territories are "protected", meaning that
one franchisee can’t market into another franchisee’s
territories.
If protected
territories are part of your business model and your territories
are not defined in a systematic, fair and consistent way,
legal implications and issues could follow.
We can help - giving you the benefit of 20+ years
in franchise territory design and franchise mapping!
Explore the financial benefits by varying the territory
base
Why balance franchise territories?
Balancing
territories - so that each franchisee has the same sales
opportunities - ensures franchise regions are more
appealing to prospective franchisees and
easier to sell. If territories are unbalanced, incorrectly
defined or overlap, there is likely to be conflict, confusion
and damage to your business and brand.
Franchise
territory assessment
For a limited period and
at 50% of our usual price, we will create a franmap of your
current franchise territories from postcode allocation you
provide. Then, using business or demographic data, we will
explore how well territories are currently balanced, determine
potential for additional revenue, and make recommendations
for unallocated territory adjustment.
* Applies
to UK only. Other countries subject to data availability
* Eligibility criteria applies - call +44 (0)1733 890790
for details
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Create 'fairly allocated' franchise territories
based on customer demographics and drive times
Get a greater R.O.I. from your franchise regions
with territories balanced by sales opportunity.
Taking
the right data balancing and optimisation process,
strengthens territory appeal to potential franchisees,
and where extra territories
can be computed, can lift your earnings by 20% or
more!
Tech4T offer a flexible
franchise territory mapping solution
 Our
franmapping service will help you plan and maximise
the potential of your franchise business, plus capitalise
on otherwise hidden franchise drivers and opportunities.
To find out how we can assist you with planning
your franchise territories, call the Tech4T franchise
mapping team on +44 (0)1733 890790.
Franchise boundary development
We can
design and balance territories to meet your current
and future needs. This includes
identifying and mapping
the ideal number of territories to maximise the
revenue potential of your franchise business, taking
into account factors like customer profile characteristics,
sales penetration, competitors, forecasts, local
area demographics and business statistics.
Any
existing territories can be preserved, and where
working well, analysed to identify factors that
can be applied to new territories.
Web-map franchise territories
We can
develop
mini-websites
that use maps and data reports
to define franchise
regions.
We use zoom functionality
to navigate the various territory
levels, with optional
drill-down from map hot-spots to postal data, statistics,
reports, location-specific information or to other
URLs.
Our
web-based systems can also be designed to match
your own website design/branding.
Click the above example to
see how our web-based solutions work. Each part
of the map drills through to a zoomed level and
finally down to the territory (or territory building
block) profile statistics.
Tech4T are pleased to design and supply
franchise territory solutions to the clients of
several franchise advisors and consultancies, including FDS (Franchise Development
Services), also promoted as FranMapping
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