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"Franchise Development
Services has provided Tech4t with some challenging projects. They
are fast, imaginative and produce very valuable mapping services
for the Franchise market. We look forward to working with
them in the future and believe that they will continue to impress
us."
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Back to
mapping home
Sales territory mapping
Route planning
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Franchise mapping -
low-cost franchise
territory design and mapping solution, including
franchise postcode/zip code to territory allocation
files
Tech4T help franchisors design fair and balanced territory
boundaries.
Our franchise mapping (and remapping) service includes web-based
solutions to help franchisors sell their territories, franchise
territory maps and prospect data for franchisees (optionally
pre loaded into a CRM system), plus postal territory wall
maps.
To leverage the maximum return from your franchise business,
territories need to be designed to take account of many
factors including social demographics, up-to-date business
counts, market size, customer potential, drive times, etc.
This not only requires the right data and mapping technologies,
but also the expertise and specialist analysis tools to
bring together varying data feeds, applying them in such
a way as to optimise geographic segmentation whilst taking
account of geographical preferences and any previously allocated
territories.
Tech4T's
experts are trained to develop franchise territories
in this way, ensuring franchise regions are kept
in line with business growth and
helping you use the map-based insights to interact both
on and offline with potential customers.
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New franchise? We offer a complete
territory planning and design package for master franchise,
franchisor and franchisee, with phased options
to support your business as it develops and help your
cash flow. Includes territory maps
- heat-mapped to show potential, and Postcode allocation
datasheets.
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Existing franchise? We assess your
franchise regions in terms of demographics, balancing
criteria, postal geography, potential, etc., then redevelop
territory boundaries for areas where business potential
is not maximised. Existing 'sold' territories are preserved.
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Considering a new market?
We can profile and analyse sales and marketing
potential for new geographical areas.
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Web-based territory system
- designed to mimic your website design, show territory
boundaries, and strengthen your franchise brand! A powerful
tool to aid the franchise sales process with search,
‘Find-us’ web pages...
-
Territory management module
(for web-based system) to let you manage and set territory
status - available, under offer, sold...
whatever you want. This gives prospective franchisees
an up-to-date snapshot of franchise availability and
helps you sell your franchises faster!
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Franchise boundary alignment - with
optional preservation of existing 'sold' territories,
and creation of new balanced territories.
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Paper-based franchise territory designs migrated
to web-based systems - to improve the sales
process and lead allocation
to franchisees.
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Custom franchisee
packs can include a territory map (ready to
print PDF), postcode-to-territory allocation, wall maps,
prospect lists, marketing statistics, etc., for you
to include in your legal franchisee documentation.
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Business & marketing support - we offer
a range of supporting services to help you understand
key business drivers, analyse business performance,
and grow your franchise business. We can research and
provide mail, email and telemarketing prospect lists,
set up a trackable email broadcast system, manage, enrich
and analyse your data, run surveys, target campaigns...
Remember, when franchising
your business, or buying into a franchise... you
need to determine if territories are "protected", meaning
that one franchisee can’t market into another franchisee’s
territories.
If protected territories are part of your business model
and your territories are not defined in a systematic, fair
and consistent way, legal implications and issues could
follow.
We can help - giving you the benefit of 20+ years
in franchise territory design and franchise mapping!
Explore the financial benefits by varying the territory
base
Why balance franchise territories?
Balancing territories - so that each franchisee has the
same sales opportunities - ensures franchise regions are
more appealing to prospective franchisees and easier to
sell. If territories are unbalanced, incorrectly defined
or overlap, there is likely to be conflict, confusion and
damage to your business and brand.
Franchise territory assessment
For a
limited period and at 50% of our usual price, we will create
a franmap of your current franchise territories from postcode
allocation you provide. Then, using business or demographic
data, we will explore how well territories are currently
balanced, determine potential for additional revenue, and
make recommendations for unallocated territory adjustment.
* Applies
to UK only. Other countries subject to data availability
* Eligibility criteria applies - call +44 (0)1733 890790
for details
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Create 'fairly allocated' franchise territories
based on customer demographics and drive times
Get a greater R.O.I. from your franchise regions
with territories balanced by sales opportunity.
Taking the right data
balancing and optimisation process, strengthens
territory appeal to potential franchisees,
and where extra territories
can be computed, can lift your earnings by 20% or
more!
Tech4T offer a flexible
franchise territory mapping solution ...
...with solutions available for most countries,
including UK, Eire, Europe, USA and Asia.
 Our
franmapping service will help you plan and maximise
the potential of your franchise business, plus capitalise
on otherwise hidden franchise drivers and opportunities.
To find out how we can assist you with planning
your franchise territories, call the Tech4T franchise
mapping team on +44 (0)1733 890790.
Franchise boundary
development
We can
design and balance territories to meet your current
and future needs. This includes
identifying and mapping
the ideal number of territories to maximise the
revenue potential of your franchise business, taking
into account factors like customer profile characteristics,
sales penetration, competitors, forecasts, local
area demographics and business statistics.
Any
existing territories can be preserved, and where
working well, analysed to identify factors that
can be applied to new territories.
Web-map franchise
territories
We can
develop
mini-websites
that use maps and data reports
to define franchise
regions.
We use zoom functionality
to navigate the various territory
levels, with optional
drill-down from map hot-spots to postal data, statistics,
reports, location-specific information or to other
URLs.
Our web-based systems can also be designed to match
your own website design/branding.
Click the above example to
see how our web-based solutions work. Each part
of the map drills through to a zoomed level and
finally down to the territory (or territory building
block) profile statistics.
Tech4T are pleased to design and supply franchise
territory solutions to the clients of several franchise
advisors and consultancies, including FDS (Franchise
Development Services), also promoted as FranMapping
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Valuable articles about
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