Want to improve sales performance with optimised territories, route planning, mobile phone integration and feedback dashboards? Or gain a better understanding of customers so you can increase the amount of
money they spend with you? Maybe you'd like to generate extra sales by enticing more people to leave their contact details when viewing press or pay-per-click adverts? We can do this and a lot more!
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Helping you target sales and business opportunities
The way information is disparately collected, stored, analysed and used can hide its true worth to your business. We work with you to uncover the 'nuggets' - turning data into targeting intelligence, then into more sales!
We solve data-based problems, removing limitations
We provide advice and improve data quality - combining and transforming unlinked files, spreadsheets and databases into a single customer view (SCV) that you can use on-line to target prospects, then run campaigns.
Niche segmentation = more high-value customers
Using pattern detection techniques, we design a customer segmentation solution to identify otherwise hidden sales/marketing opportunities, then use 'individualised' messaging to win, keep and grow more customers.
Sales and franchise territorial mapping
We use geographic mapping to get you more value from your sales or franchise territories, and apply analytics to ensure data interpretation and prediction are as effective as possible. Other ways we can help...
Profile customers, then allocate the right contact channel - visit, telephone, mail, email, SMS... based on an individual's interest or trading behaviour pattern and the predicted value to your business.
Assign the optimum contact frequency to every customer based on value, profile, trends, location, influence, likelihood to lapse...
Provide sales with prioritised call plans of who to visit and when - regularly updated with clearly defined territory allocation and routes scheduled to maximise visits and reduce drive-time/travel costs.
Identify the right approach to attract new customers, and target individuals based on their 'likelihood to buy X', using 'triggers' to individually vary content /offers of personalised communications.
Increase advert / leaflet response through 'pro-active' marketing - combining TEXT, email, automated data capture, targeted landing pages and digital page-turning media to get more leads.
Build and maintain a centralised behavioural marketing data hub - integrating campaign targeting, CRM, analytics and e-marketing.
Why Tech4T? We take the time to understand your needs and offer flexible solutions, delivered on time, at a very reasonable cost.