Tech4T's analysis-driven database marketing solution - using graphical selection tools - helps you make customer and prospect targeting decisions faster, easier, with greater precision, and on a fully informed basis!

'Targeting Workbench' is our cost-effective, securely hosted and managed on-line database marketing solution - based on FastStats Technology - and used for data planning, analysis, segmentation, profiling, campaign targeting and management. 

Get answers to typically difficult questions in seconds... * Which customers spent the most last year? * Which prospects look like my best customers? * Which customers are failing or have lapsed? * Which customers bought product X in the last 6 months? * Which customers are located within X miles?

You can understand your customers and their real value to your business, then test and analyse the effect of multiple offers, marketing channels and creative packs to more responsive target audiences.  Also undertake lifetime value (LTV, Recency Frequency Value (RFM) and CHAID segmentation, statistical profiling and analysis in minutes!

Our Targeting Workbench removes the hassle related to large data volumes, software and processing, and provides a 'magnified marketing window' into a single view of your operational data, with access to 'otherwise hidden' marketing intelligence. Your staff can define and select custom segments quickly and easily, counting and visualising any part of your operational, sales transaction, prospect, etc. data using Venn diagrams, charts, maps and tables, and then export data in all popular database and file formats.  What's more, it links directly with our multi-feature email marketing solution for 1-2-1 behavioural targeting!

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Remember, well targeted marketing of the right kind is your company's life insurance!   Do the sums and see the gains...

Want to know which prospects or customers to contact this month - without having to trawl through separate systems or unlinked data? You need our FastStats powered database which, as it has analytics built in, we call a 'Targeting (Marketing) Workbench' Having worked with the authors of FastStats since 1989, we pass on to our customers an unprecedented level of software knowledge coupled with customer profiling, segmentation, and campaign targeting, management and production expertise. * Targeting (Marketing) Workbench - SCV database marketing * Suspect to prospect to lead - our 'Nurturing' program * FastStats Discoverer technology * E-campaigner e-mail module * Customer lapse prevention * Dashboards - BI, MI, SI * Sales and marketing targeting insight

Your sales and marketing strategy relies on accurate customer and prospect intelligence! It is vital that your data, wherever and however stored, is reliable and correctly merged to deliver a single, complete view of customers - past, present and future. It then needs to be correctly segmented, and regularly analysed at both 'individual customer (people)' and 'segment (groups of people)' levels. Crucial is the ability to spot and also predict customer movement from 'active' to 'inactive' to 'lapsed' status, by their value to your company, and on a weekly or monthly basis. Then, not just reporting the change, but being able to easily target those groups of individuals on a 121 basis, by tailoring messages to reflect their unique trading and interest behaviour. Also important is the ability to add data without restriction: marketing activity, e-mail: opens, click-thrus' (interests), opt-outs, bounces, etc., prospect lists, surveys, profile data, and analytically derived fields such as 'share-of-wallet'.   This adds real targeting insight!

More details... Click here or call +44 (0)1733 890790 to arrange to see the FastStats Targeting Workbench on-line! FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService, FastStats Server, FastStats Discoverer, FastStats Designer are products and trademarks of Apteco Limited. Other trademarks are property of their respective owners.