Analysing location potential
Tech4T can identify the most profitable locations…
…to locate (or relocate) retail outlets, distribution hubs, trade counters, operational centres. We also find the best outlets to stock your brand or product. Likely sales cannibalisation from competing sites is accounted for together with the population demographics in surrounding catchment areas.
Remove the risk
Tech4T minimises the risk in site selection. We have the tools and capabilities to identify the critical success factors impacting your performance and give your organisation a competitive edge when it comes to launching a new outlet.
Analysis of your target market, market share, competitors and potential or actual catchment areas will give you a solid base for decision making and ensure you optimise strategic coverage.
Tech4T’s location analysis service
Some of the questions we can answer:
- What is the realistic number of outlets the market can support?
- Where should should they be located for competitive advantage?
- Where is my target market located?
- How big are the catchment areas of my branch locations?
- Are there overlaps between my catchment areas and those of my competitors?
- How high is the total market potential? Is it being fully exploited at my company’s sites?
- How many new locations are realistic trading opportunities?
- What level of turnover and profitability is likely for a potential location?
Tech4T’s location analysis services let you visualise regional potential on digital maps and identify trends and relationships that would not otherwise be apparent. You’ll be able to immediately pinpoint gaps, weaknesses and opportunities in the market .
If you’re expanding or consolidating a store network Contact us to see how we can help your organisation thrive.