KbaseT Lite - the best PC software for database marketing and data exploration - includes FastStats Classic, SPSS and AnswerTree + optionally mapping

Remember, purchasing FastStats Classic and associated software from Technologies4Targeting gets you the very best high-level FastStats Classic expertise. We have staff who have been building and maintaining complex systems for the last ten years

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You also get the best bundle prices, a special version of the Venn5 graphical selection software with FastStats Classic integration - absolutely FREE and access to 'one-stop' technical support across all software - again absolutely FREE! You will also receive expertise on how to construct marketing and analytical data marts which can add predictive 'marketing intelligence' to your database. 

In addition, take advantage of our tailored training workshops working with your own data and our advanced computer bureau services. Here we specialise in merging data across disparate sources, remove duplicate records, improve address quality and undertake all necessary FastStats Classic prototyping, development and updating!

Click here for more detailed information on FastStats Classic

FastStats Classic, a very cost-effective off-line PC (MS Windows) based analytical and marketing information system, accesses large databases containing hundreds of thousands or many millions of customer, transaction, marketing etc. records in seconds. On a Pentium, 1.5 million records can be searched in less than 5 seconds!

FastStats Classic  provides high-speed database counting, mailing selection, analysis and charting of all your data. The easy-to-use and intuitive system designed specifically for marketers and analysts, requires only minimal training. It is supplied in a choice of configurations to suit your specific goals, database size and budget.

And because FastStats Classic holds your sales and marketing data (in a compressed format) - optionally linking to a separate name and address database by unique reference numbers for communication output - absolute data security is ensured!

Optimised targeting however obviously goes far beyond simple counts and it is here that the FastStats Classic really scores. FastStats Classic has been jointly developed by Technologies4Targeting and the software's authors, Apteco Ltd., to link directly into the best statistical analysis, predictive modelling and mapping software. This gives the marketing manager the ultimate information base on which to make their targeting decisions.

CHAID segments can also be directly applied for enhanced segmentation. Counts, analyses and selections, which can include recency, frequency and value (RFM) and can be undertaken on up to eight hierarchical data levels, are created with ease by simply highlighting the fields and categories to include or exclude, or by using the cascade building block approach. FastStats Classic also uses both reference number and criteria type selections to ensure precise targeting.

FastStats Classic eliminates any bottlenecks and time wasting around a database and allows a "fingertip feel" of all available data at a fraction of the cost of on-line systems! It complements existing systems by off-loading the selection and global analyses to the PC, therefore removing the overhead from the main computer and leaving the IT resource available for other productive work. And Technologies4Targeting can implement most systems within a few weeks!

Used in a simple selection and analysis role, FastStats Classic operates on one or more extract data files taken 'as-is' from any host system in a simple ASCII format.

However, when used as a fully featured marketing data warehouse with CHAID predictive modelling functionality, FastStats Classic needs to take its feed from a pre-summarised analysis database, which can be provided by Technologies4Targeting if desired. The data is then compressed into a proprietary format to achieve the high speeds required for 'train of thought' analysis.

Once selections have been undertaken a file of Unique Reference Numbers (URNs) is passed back to the host database to tag records for mailing. FastStats Classic also interfaces directly with the DoubleTake de-duplication and merge purge system, and Sortcode which can be used to output mailing files in Mailsort sequence.

Additional functionality for advanced targeting, profiling one data-set measured against another can be undertaken with Profiler - click here for detailed  information on Profiler.

And for complex selection - using a building block process - Cascade is available to build selection ladders to control and de-duplicate multiple campaign mailing cells.

This software module is also ideal to control selection costs, limit mailings to one per household (or company), and to prepare multiple output files, correctly coded, for selective inserting - and automatically!  Click here for more details on Cascade.

You can also apply statistical scores from SPSS and CHAID and use Venn diagrams for easy interpretation of overlapping data subsets.

With the Technologies4Targeting Venn5 programme you can load up to five separate selection files of customer unique reference numbers (URNs), select overlaps from any combination of the 31 intersections by simply using your mouse, then export the resulting de-duplicated URN files directly into FastStats (or any other statistical or database software) to combine into any other selection you require!

Use what you learnt years ago in school to help you run your business. Take up to three (or up to five with Venn5) subsets of your database, and instantly see the overlap between them. Simply click on the segments of the diagram to select the subsets that you want, seeing a running total and percentage as you work. Save the selected subset of records, or save the whole Venn diagram for re-use at a later date.

Venn diagram subsets may be made from your current FastStats Classic selection, a previously saved FastStats selection, a file of unique reference numbers from FastStats Classic, or the output of a previous Venn diagram. You may combine together Venn diagrams to produce complex selections.