Low-cost 'analysis-driven' database marketing

In-depth view of all prospect and sales data - Precision targeting of direct mail, e-mails...
Ultra-fast customer segmentation and modelling - Outsourced solution provides total flexibility!

is a flexible outsourced database marketing solution with no software to purchase.  Information is combined to create fine-grain segments for multi-channel communications and new lists, data, interests and e-mail clicks are added on demand. Our e-marketing system - e-campaigner - can be included

resolves the issues associated with poor quality or difficult to link data, rigid systems or insufficient internal resources of the right kind.

It combines Tech4T’s extensive DM expertise and supporting data management, analysis and processing services with FastStats Discoverer database marketing and analysis technologies to give you an enriched 360° view of all your prospects, customers and their activities, and virtually instant counts/selection irrespective of database size.

New selection fields can be created by the user - optionally derived from any information held in the system - and highly targeted campaign lists easily extracted for mailing or fed into our e-campaigner email broadcast system which can track 'click' interests from links placed in your email communications or from pages visited on web microsites which we can create, host and manage.

Software only - FastStats Discoverer can also be provided and supported separately if needed.

includes the tools, skills and services to grow customer value plus...

• Investigate, segment and develop understanding of customer and prospect behaviour, targeting only those individuals more likely to take up your offer

• Merge unlinked data to reveal otherwise hidden sales/marketing opportunities

• Fill gaps in your data and add any prospect, enquiry, survey or other information

• Cut wasted communication/mailing costs with response modelling and scoring

• Re-activate dormant customers with offers derived from past trading history

• Profile customers by their purchase combinations to enhance cross/up-sell

• Plan retention strategies based on customer lifetime worth, future potential...

• Use geographic mapping to plot customer location and apply drive-times to plan events, sales territories, make selections and position sales outlets/service centres

• Improve list selection/extraction - even create databases to update CRM systems!

• Spot changing trends to optimise/refine product, brand or service offering

• Identify advertising attracting high value customers; spot reasons for lost sales

• Save time and money with an optimised database marketing and analysis process

complements any marketing, analysis, CRM, retail, order processing, subscription, conference, ERP, etc. system!

gives your marketing and sales team - and/or your marketing agency - direct access to a single, actionable and fully maintained view of your data. Using the powerful and easy-to-use FastStats Discoverer data-driven marketing interface, 'train of thought' data investigation can be turned directly into sales and marketing action. And with you can more easily identify and re-activate high-value inactive and lapsed customer segments, and develop more effective retention, acquisition, cross-sell and up-sell strategies!

Analysing communication channel patterns to better segment and target your customers

Next Step...

To download a detailed pdf document outlining the full benefits of the system and detailing the various configuration options - for sales and marketing departments, analysts and agencies/service providers - or to request a meeting or on-line demonstration, Click Here  

You can also request a copy of our FREE campaign planning calculators  

Alternatively call Tech4T on +44 (0) 1733 890790

Find out more about FastStats Discoverer - the technology sitting at the hub of

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