Put simply, takes away all the hassle related to data, analysis, software and data processing, and provides you with a 'magnified' marketing window into both your prospect and your operational data (or database). You - or Tech4T on your behalf - can undertake whatever data planning and marcoms activities you wish, whenever you want!

A single view of all your prospecting data - how is configured...

What's more is flexible - unlike an operational CRM, circulation or marketing database. As your marketing and data planning needs change or you want to experiment with new data feeds and fields, the content of the system can also change.

You can even create your own fields and use Decision-Tree analytics to cut wasted mailing cost by only targeting prospects more likely to respond to your offer!!

And to drive new marketing initiatives, we can compute 'suggested next action' flags based on analysing changes in your data...

• Sudden increase or decrease in customer trading

• New interests or purchases of a product or service

• Specific type of reaction to last promotion, etc.

This helps you win, keep and grow high-value customers!

is very affordable and quick to deploy and does not require you to add any internal resource!  It will free up time from marketing staff, analysts and IT, and help prioritise sales effort.

A campaign management module can also be included to control multiple mailing packs, cells and promotions, and automatically remove any duplicated records that have been selected across multiple cells.

All marcoms history is recorded in a SQL database that can be used to identify individuals in operational CRM, ERP, etc. systems for telephone follow-up.

Now you have in your grasp a data-driven solution that will maximise the financial return from your marketing spend!

Before we created we asked marketers across a diverse spread of companies what they believed would most help them improve their marketing ROI.

Most cited the need to actually have the time to plan more effective sales and marketing strategies coupled with the ability to apply analytics to maximise targeting accuracy. Specifically though, they cited:

• To be able to get the benefits from data analysis without having to directly learn any new skills

• An easier and faster way to gain a complete and enhanced view of prospects and customers, together with their interests and purchases

• Bring together several sources of data including prospect lists held in several spreadsheets, with no information loss

• Fill any gaps in data or understanding and see how prospect and customer behaviour changes month on month to automatically identify marketing and sales opportunities

• Have access to the best data visualisation, analysis and selection technologies - those typically only available to the largest organisations - but at an affordable cost and without the hassle of purchasing or maintaining them

• Someone with the necessary skills to support them or to undertake the work for them!

has therefore been developed to address these and other needs and will greatly enhance the targeting functionality of any existing CRM or marketing database system.

And there is no need to wait on any development projects or implementation of internal CRM or marketing systems before deploying - as we can take whatever data you have at present and work from that! 

Data can be supplied as separate spreadsheets, mailing lists, files, databases, file extracts used to update business intelligence systems, copies of back-ups, or whatever.   

Hence no delays just benefits, and sooner than you think!

Next step...

To download a detailed pdf document outlining the full benefits of the system and detailing the various configuration options - for sales and marketing departments, analysts and agencies/service providers - or to request a meeting or on-line demonstration, Click Here 

You can also request a copy of our FREE campaign planning calculators  

Alternatively call Tech4T on +44 (0) 1733 890790