Whether you are wishing to deploy analytics to drive your sales, marketing, planning to purchase campaign targeting, marketing visualisation or data cleansing tools, have already implemented a database marketing or CRM system but are yet to realise the return on investment, or simply want to find better ways to improve a data or marketing related process, we can help.
Tech4T can provide you with the
hard-won expertise to improve, migrate and transform your
operational data - both business to business (B2B) and business to
consumer (B2C) - into
We can help you explore your data, identify gaps in information, processes or technologies, and develop cost-effective strategies to fill them.
We can examine how you currently apply your data to drive your sales and marketing process, compare this against what is really possible (not limited by your existing data and systems) and work with you to implement appropriate strategies that ensure your business derives increased financial gain from its data - plus more 'targeted' campaigns for your marketing spend!
Our expertise:
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Direct marketing - helping you implement or advance data-driven marketing and providing guidance on all aspects of the process
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Data cleaning and management including address improvement, de-duplication and merging multiple un-linked databases and lists to create an enriched single customer and prospect view. If you are wanting to restructure your marketing data - maybe held in multiple spreadsheets or files - or move to a new database, CRM, mail order or ERP system, we can work with you to correctly enhance, transform, standardise and migrate your data. We have skills in migrating to SAP, Seibel and many other systems
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No data or needing to enrich your marketing database? For clients who need a marketing database creating from scratch and who have, for example, customer profiles but no data, Tech4T are able to undertake informed research to source prospect lists with profiles to match. We can also develop strategies to collect such data, often through surveys and research, arrange data capture and conversion to an electronic format. For cleaning and enriching databases, we can apply many suppression files and source a wide variety of marketing and prospect data
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Customer analysis including segmentation, profiling and response modelling - to help you understand the real value of your customers, see how behaviour changes over time and reduce waste by only mailing those more likely to respond to your promotions
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Reporting and the delivery of marketing intelligence - including translating your data, analysis and spreadsheets into dynamic marketing and business information dashboards
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Campaign management, database marketing and the development of propensity scoring to enable you to target with precision
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Rationalising and improving data-driven marketing strategies to tackle acquisition, retention, cross-sell, up-sell and reactivation, and translation of customer 'knowledge' segments into targeted mail, e-mail, telemarketing and direct sales campaigns
We also have considerable expertise to offer spanning mail order and direct selling channels, direct mail production, fulfilment and e-marketing.
Next step...
Many organisations are put off from taking the first steps
to develop a complete and reliable 'data-rich' foundation for their business,
gaining enhanced customer knowledge and implementing data-driven marketing because
of fears of the costs involved or a lack of understanding. They simply
cannot see this as an essential investment to grow their business!
Others are struck with inertia or are uncertain how to correctly apply the increased intelligence to their marketing.
But for every company that hesitates, there is another that takes the plunge - and it is those that do who gain the competitive advantage and financial gain.
Our
consultative approach usually starts with the development of a road map,
