DM bureau services - data cleansing, dedupe, customer analysis, database marketing

Bureau services for data processing, address cleansing, deduplication, merge purge, customer analysis, segmentation, profiling, marketing database creation and hosting

Tech4T can work as an extension to your in-house team and/or undertake tasks on an outsourced (bureau) service basis. This also gives you the power to test, refine and experiment at minimum risk and cost.

DATA FOUNDATION - CLEANSING, ENRICHMENT AND SHAPING SERVICES
We can undertake data processing to convert and audit your data, undertake database conversion, verify and improve address quality (UK and Worldwide), identify duplicated records and consolidate information from the duplicates prior to their removal, apply gone-away, suppression and seed files, etc., merge purge multiple files/mailing lists/survey data and either create the routines to update your internal database/s and/or prepare mailing output - optionally using Mailsort to maximise postage discount.

And if you are wanting to restructure your marketing data - maybe held in multiple spreadsheets or files - or move to a new database, CRM, mail order or ERP system, we can help with the data migration process. i.e. structure address information to retain delivery notes and department information, standardise product and other coding and descriptions, adjust field lengths including intelligent abbreviation, set flags to group companies and contacts into appropriate organisation structures (or individuals within households), re-parent transactions from duplicated records, and much more.

When processing in preparation for analytics, we can combine and summarise transaction files, re-structure and de-normalise data, compute new statistically derived fields and build into an analytical repository. This facilitates the analysis of marketing and sales channel effectiveness with an appropriate combination of reports, tables, charts, maps, etc., and optional profiling and response modelling to improve targeting for campaign roll-out.

For further details about Tech4T's data shaping solutions, click here
DATA - LIST SUPPRESSION, DATABASE ENRICHMENT, PROSPECTING
As Tech4T are independent from any data provider, we can research, recommend and source data from any appropriate source. We can also arrange data capture to build a marketing database or telephone research to verify data accuracy and enhance profiling intelligence.
Click for details on prospect lists and profile data
ANALYTICS AND RULES - DIRECT MARKETING, CATALOGUE, MAIL ORDER, DIRECT SALES, RETAIL...
Technologies4Targeting have extensive data analysis experience across most business sectors including mail order and direct sales. By focusing on the key drivers of your business, such as those below, we can help you Win, Keep and Grow your most profitable customers:
Customer value and spend of wallet across product groups
Customer segmentation and profile, and how it changes over time
How behaviour and spend change over time, trends...
Basket mix (combinations of products/services purchased)
Trial Buyer (single purchase) to Multi Buyer conversion
Retention rates and cost to recruit
AOV, lines per order, orders per customer
Recency Frequency Value of purchases
Response tracking over time - what works best!
Predicting future response and action
Square inch advertising/catalogue analysis
Needs assessment (surveys)

Whether you require data attributes appending to your customer file, behaviour change rules and flags computed for the next-action prediction of lapsing of customers, etc., we can help. Whatever you need - a one-off project, monthly data processing/analysis or hosting, just let us know. To view our analytical services, click here

MARKETING DATABASE - DATA-DRIVEN MARKETING, CAMPAIGN MANAGEMENT, REPORTING
For clients who need a single-view customer and prospect marketing database, we can provide a complete outsourced database marketing, campaign targeting and analytical CRM hosted solution.

Based around our easy-to-use KbaseT and FastStats Discoverer fast counting, selection, sampling and mailing cell control tools, the solution would include marketing database design and development, training and support. And as your data constantly changes we would undertake the full data refresh process for you. This would be at a frequency to suit your marketing needs and would involve us taking a taking a copy of your operational data and updating records or adding new ones to your marketing database. We can provide optional on-line access (through your web browser) and operational support for campaign planning, making selections, extracting files for mailing, e-mail broadcasting telemarketing, response analysis, etc.
Click to view our on-line database marketing hosted solution

If you need a marketing database creating from scratch - ie. have no data - we can undertake informed research to source prospect lists (see below) with profiles to match your predefined target markets and then structure this information within a KbaseT system. We start with a review of data, systems, marketing and business needs. Development could include: collecting additional data - including the design, capture and analysis of market research surveys; ‘fusion’ of third-party information - geo-demographic, lifestyle, psycho-graphic, S.I.C. codes etc.; derivation of new fields and statistical analysis to develop segmentation for improved targeting, reduced mailing/communication costs and increased response rates. To view the development process, click here

We can help you design, implement and measure the success of direct marketing campaigns. Using data and analytics to identify new marketing and sales opportunities, we interpret these into strategic actions and help you develop appropriate tactical plans. Click here to view our data-driven marketing page. And if needed we can project manage the complete production process from data capture, through list purchase and broking, selection, data output, printing, laser or ink-jet personalisation to enclosing, mailing and fulfilment.

We can also develop 'visual' tools such as marketing 'what-if' calculators and dashboards that will distil your data and spreadsheet information into an easy-to-use and understandable format. See our free marketing and business planning calculators for examples
CONSULTANCY
Tech4T can help you:
Develop more productive direct marketing strategies that are driven by your data and customer knowledge, and assist with the segmentation mailing cell development and targeting of campaigns and analytical strategies for acquisition, retention, cross-sell, up-sell and reactivation.
Determine corrective measures for poor data quality, record duplication, etc., help you merge disparate databases and define the appropriate analytics to improve customer understanding to optimise targeting and marketing R.O.I.
Get a better return on prior database marketing, analysis, data cleansing or CRM technology investment.
Click here for further details
COMPUTER PROCESSING RESOURCES
Our powerful multi-processor computer systems provide the heavy computation required for analytical repository and data mart development, in-depth statistical analysis and data mining. We have extensive capacity for marketing database system development together with data improvement and KbaseT and FastStats Discoverer hosting and refresh. To improve, manipulate, enrich, transform, analyse and manage your data we use a powerful suite of specialist software - in fact exactly the same tools as we provide to our clients for internal use!