For
statistical analysis, predictive and response modelling, geographic
mapping, market research, etc., we offer you a choice of service and
software based solutions.
This includes using, supplying
and supporting varying technologies such as SPSS
and FastStats Discoverer,
mainly for database marketing, customer value analysis, segmentation,
predictive modelling, mapping and targeting.
We have over 15 years hands-on experience using these tools, so have much to offer our customers!
We can help you transform and re-define your data and develop analytical methodologies that will greatly enrich your customer understanding and provide real insight to changing trends.
These include transaction analysis and
marketing 'tag' derivation,
lifetime value analysis, customer and
product based
profiling, scoring, segmentation and predictive
modelling,
response and profitability modelling, etc.
See also
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intelligence-driven marketing at reduced cost!
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We can supply analytics consultancy, partner you on a specific data analysis task and provide FastTrac workshops that get you up to speed across all facets of the job. Or we can provide our 'Analytics Lab' for longer term projects such as the creation, maintenance and monitoring of a 'customer analytics record' for every individual, household, business, etc., on your database. |
For organisations wishing to undertake analytical tasks in-house, we provide a comprehensive range of specialist data analysis software including SPSS, AnswerTree, 4Thought, QPSMR, FastStats Discoverer and KbaseT. To help you maximise the use of these tools, we provide one-stop technical and consultative support and tailored analytical training. |
