De-Duplication - Real Benefits

Whether the solution deployed is based upon Tech4T undertaking the data cleaning and de-duplication process for you on a project or bureau basis, to supply you a tailored combination of specialist software, training and support from our RADIUS tool kit, or a mixture of the two, a few of the benefits you will receive are as follows:

Prevent direct issues…

• Duplication can result in multiple sales approaches and direct marketing communications to the same person resulting in lost customer goodwill and wasted effort;

• Poor quality or incorrect data means that communications are not as effective (phone, fax, email, post) and ROI suffers;

• Sales bonuses may be incorrectly calculated if such schemes are based on the number of calls or visits made or leads generated - due to duplication;

• Wasted postage will be incurred from undelivered or duplicate delivered items;

• Deploying poor quality data may result in additional cost for cleansing and enhancement every time the data is used.

Prevent indirect issues…

• Conflicting or multiple offers made to the same person can confuse or annoy them resulting in customer churn;

• Analysis is skewed, resulting in incorrect business or marketing decisions;

• Less effective targeting due to incomplete records, inaccurate data, incorrectly derived indicators, etc;

• Gives customers a very poor impression of your business through badly addressed communications and duplicated telemarketing and field sales;

• Bad debt can be missed.

Some of the overall benefits you can expect from our RADIUS solution…

• Increased production efficiency achieved through much higher data throughput, less but more flexible import set-up stages, ease of use and spreading of tasks across multiple computers/personnel by deploying stand-alone ‘task-specific’ utilities 

• Greatly reduced annual support costs across technologies 

• Increased reliability, flexibility and functionality - both results and software - and no known file size limitations! Also most software can be easily moved across computer systems. 

• No de-duplication scores to manually interpret. 

• Minimum data importing – i.e. to merge/purge multiple database files in one pass, simply attach them, map the fields to match and run – hundreds or even thousands of files run in a single pass. 

• Enriched service to customers – speed, accuracy, deliverables (customised reports etc.) 

• Improved skills-transfer gained from using specialist (but standardised) tools and proven methodologies that can be easily transferred to in-house developed systems. 

• Better customer understanding through the fusion of third party data sets, marketing data such as SIC codes, geo-demographic coding, employees, turnover, TV regions, mapping coordinates, etc. 

• The correct consolidation of data from duplicated records into new composite ‘information rich’ records