For organisations wishing to undertake data related, analysis or targeting tasks in-house, rather than outsourcing them, Tech4T can supply the specialist software, tailored training and single contact 'one-stop' support. Software can generally be used stand-alone, configured as a tailored combination of modules to meet specific marketing, analysis and business objectives, or used to compliment existing I.T. systems.

CUSTOMER INSIGHT - DATA MINING, STATISTICAL ANALYSIS, PREDICTIVE/RESPONSE MODELLING,  MARKET RESEARCH, MAPPING, FORECASTING

• Getting started or need the perfect reference book that helps you apply statistical analysis to data-driven marketing, buy The New Direct Marketing

• Statistical analysis, segmentation, data mining, business modelling and data exploration tools to give you in-depth information from your data to help you make your business more profitable! SPSS, AnswerTree, Statistica, 4Thought ...

• The best sales and demand business forecasting software - ForecastPro, 4Thought...

• KXEN makes Data Mining part of your everyday business decisions. The KXEN Analytic Framework™ is a suite of predictive and descriptive modelling engines that create robust analytic models faster and easier than you thought possible.

• Find out more about your customers! Undertake market research, survey analysis, questionnaire design - SPSS Data Entry, QPSMR ...

• Use geographic analysis for penetration and competitor analysis, media coverage, sales territory rationalisation, resource optimisation, etc.  You need mapping software - Tactician, MapInfo, MapPoint + many cartographic data-sets..

• ''Rules-based' Magenta application using 'Agents' to define the appropriate outcome to your problem - however complex!