Tech4T: Data UK and data enhancement UK - data and mailing lists for database marketing

...for list suppression, database enrichment, profiling and prospecting

For an explanation of data and how the UK Postal structure works - click here

For data improvement solutions - click here For data analysis - click here

Introduction

To ensure the widest choice for your data provision, Tech4T are independent from any data provider, research or telemarketing organisation. We work with a variety of worldwide B2C and B2B list brokers and data providers and can help you locate and test the most appropriate data to enhance your database and for prospecting.

Whether you need mailing or e-mail lists, profile data, industry statistics, suppression files, mapping data, etc., we can usually help.

Use the link below to forward your list/data request and we will undertake research to try to obtain what you need!

Telephone validation and data capture

To validate and further enhance your database, we can partner with several reputable telemarketing agencies to verify record accuracy and to gain additional information for profiling, prospecting, etc. And if you have paper-based records or lists, we can get these data captured for you at advantageous rates.

Database development

For database development and enrichment, we are able to statistically analyse your customer, operational, sales and research data, use this knowledge to segment and profile your database and then obtain the most relevant data to enhance your database for improved targeting. Data can include lifestyle, geo-demographic, psychographic and industrial datasets, together with external mailing lists for both B2C and B2B.

Suppression, validation and enhancement data

We can access external data for suppression and further enrichment including: NCOA (National change of address), GAS (Gone-away suppression), Deceased (Mortality), MPS (Mailing Preference Service), Business databases, TPS (Telephone Preference Service), FPS (Fax Preference Service), Electoral Roll, Worldwide Postal address registers, Mailsort/Walksort data, etc. Depending on your needs any combination of these may be applicable, so please let us know your objectives and we will advise accordingly and provide costs.

Click here for more details about Electoral-Roll alternatives and suppression files

No data?

For clients who need a marketing database creating from scratch and who have, for example, profiles but no data, then Tech4T able to undertake informed research to source prospect lists and e-mail addresses with profiles to match.

We can also develop strategies to collect data, often through surveys and research, arrange data capture and conversion to an electronic format, or to establish ways to fuse information from multiple sources to create an enhanced prospect base.

Quality

Due to the importance and necessity of having 'quality data' for analytics and prospecting, we only work with reputable data providers where we can be as confident as possible of:

Data accuracy - including the data being fit for the intended prospecting or analysis purpose
Reliability - regarding how data was first obtained and subsequently maintained
And where any additional fields for profiling or selection have been sourced, that this information has been generated using reliable and proven methodologies, usually telephone research.

Please be warned there are several companies that claim extensively researched databases for rent or sale, but often this is far from the truth. The quickest and cheapest way for a data provider to enrich data is to undertake minimal research and then compute new information on other records using a statistical modelling approach. Whilst being far cheaper to enhance, the quality is such that subsequent prospecting, profiling and analysis results are usually disappointing and costly to say the least. Therefore please don't be fooled by this false economy. Always buy the best quality data!

Note. Where possible, we can usually determine the extent of the 'marketing/targeting/profiling' advantage to be gained from the acquisition of external datasets, by first enriching a sample of your data and then undertaking statistical/response modelling and matrix testing. This can save you a great deal of money!

Click here for an example of one data provider's enrichment product - TRAC

For an explanation of data and how the UK Postal structure works - click here