Turn data into opportunities

Smart decisions are the cornerstone of any successful organization. By turning your data into decision-enabling information, your organisation can create more effective strategies and get higher returns on your efforts. SPSS' powerful analytical techniques empower you to discover who your best customers are, understand their preference, anticipate their actions and satisfy their needs.

When using SPSS to meet your organization's analytical CRM objectives, you can:

Attract new customers
Maximise profits by increasing cross-selling
Keep customers longer
Reduce costs and increase savings
Provide better service

Attract new customers

What if you could use powerful analytic techniques to identify new and promising prospects? Chances are, you could reduce costs by targeting only the most promising prospects and increase revenue by finding new customer segments.

"If I'm doing a direct mail campaign, for example, I can mail out fewer pieces in a more targeted manner, get a higher percentage response rate and bring in about the same amount of money."
- Joe Somma, Manager of Customer Acquisition and Research, HSBC Bank USA

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Maximise profits by increasing cross-selling

What if you could use accurate, predictive models to determine what other products and services you could sell to your existing customers? Chances are, you could maximize sales by cross-selling appropriate products to the customers most likely to buy them. Further, you would likely save time because you could spend your time selling the right products to the right customers.

"It was just a matter of mining the data and analysing the patterns to learn more about who needs what and when. This predictive analysis helps us contact the right people at the right time with the right offer. And, SPSS has given us the power to do just that."
-- Joe Somma, Manager of Customer Acquisition and Research, HSBC Bank USA

Keep customers longer

Everyone knows it costs more time and money to acquire new customers than it does to maintain existing ones. What if you had predictive models that could identify who's likely to defect and -- even more importantly -- why? Chances are, you would take proactive steps to keep these valuable customers from defecting, thereby, keeping customers loyal and satisfied while increasing your profits.

"Our senior managers are alerted to potential problems a lot more quickly and accurately. That helps them take action, and ultimately, to ensure more people are in our seats, rather than those of our competitors."
-- King Douglas, Senior Analyst and Database Manager, American Airlines

Keep customers longer

Reduce cost and increase savings

What if you had powerful analytic methods that could identify areas where your organization is spending more than it should? Chances are, you would take action in these areas, thereby, reducing costs and increasing savings.

"Reimbursement from Medicare and HMO is limited by each diagnosis, which also determines the length of stay each will cover. By reducing these patients' length of stay by one day, we were able to increase our income by half a million dollars per year."
-- Dr. Richard Shaw, Director of Research and Operations, San Francisco Heart Institute

Provide better service

What if you knew exactly what improvements were needed to deliver better service and ensure a more effective staff? Chances are your agency would deliver better service more efficiently and your citizens would report higher levels of satisfaction.

"We create a report that we distribute to the chief and command staff. They in turn disseminate it to police officers and work with them to identify ways to better perform community policing efforts for the citizens."
-- Amanda Neese, Associate, Research and Planning, Charlotte-Mecklenburg Police Department

Discover your best customers

Knowing your best customers is the key to developing targeted, personal and relevant marketing communications, allocating resources by segment profitability, and retaining your most valuable customers. By understanding your unique customer segments, their buying behaviours and purchase patterns, you can maximise the value of your customers and increase your profitability. SPSS enables you to understand your customers' unique profiles by:

Identifying multidimensional, statistically significant customer segments
Building models to predict future behaviour
Determining response and predicting results

Get the most out of your marketing data

SPSS works with all your data, no matter where your data reside or their size. You can recode and create new variables in a snap. SPSS' flexible data management helps you quickly prepare your data for analysis. For example, you can categorise actual sales amounts into ranges, such as £0-100, 101+, etc., for faster and better analysis.

Database capture wizard

The Database Capture Wizard makes it easy to access
and select your data, and join multiple database tables

With SPSS, missing data, such as invalid promotion codes, are no problem. You can thoroughly analyse and impute any missing data to increase the integrity of your findings and reach more valid conclusions.

Target your customers more precisely

Reach your customers more effectively by using powerful analytical techniques to get the most information out of your data. SPSS identifies segments, pinpoints profiles and predicts responses.

With SPSS, you can:

Segment customers with cluster or factor analysis and SPSS CHAID
Predict customer responses and behaviours with models from SPSS CHAID, logistic regression or discriminant analysis
Profile customers and prospects to implement successful targeted marketing programs

SPSS identifies multidimensional customer segments so you can market to their unique characteristics.

Uncover important findings quickly and easily

SPSS' statistical, quality and business charts are produced with your analysis, so you get the big picture at your fingertips. SPSS graphically reveals relationships so it's easy to understand your results and make better decisions.

Minimise turnaround by automating your work and sharing results

Save time and minimise turnaround time by automating repetitive tasks. For example, you can automate database access to minimise the support you need from outside departments.

SPSS' multidimensional pivot tables reveal
different perspectives on your data with a single mouse click

Or, design customised interfaces to share the power of advanced analysis with less experienced users. Empower decision makers by distributing "live" reports with text, graphics, multimedia objects and tables that pivot, so they can explore results easily.

From targeting your best customers to sharing your results electronically, SPSS gives you the tools you need to unleash the power of your marketing database.

SPSS' multidimensional pivot tables reveal different perspectives on your data with a single mouse click.