... to communicate with effectively or too much data to analyse?
A unique and practical solution, tailored to your business

At last, a PC (or web) based marketing data warehouse, analytics and business information solution with the added 'intelligence' that will make a tangible difference to your sales, marketing and profits! 

Scenario....

Building and maintaining the correct relationship with your customers is crucial if your business is to survive into the millennium. Making timely and relevant communications is what database marketing and direct selling is all about, but often the customer and transaction volumes are too high or complex to access quickly and the indicators you need are hidden in a mass of data spread across multiple locations.

What if you had an 'intelligent' marketing database at your disposal and one that presented key performance business measures and indicators to suggest the next course of marketing or sales action!  And one that could also access over the web through your Internet Browser.

A flexible system that off-loads and compresses all data to your PC and provides ultra-fast counts on huge databases! A database that identifies customer profiles, allows you to make complex selections with ease and one that lets you undertake creative split-cell testing and multi-cell de-duplication!

You can with Technologies4Targeting's KbaseT.  A fully supported solution that allows database marketers, analysts and business managers to access and analyse ALL data often spread across multiple locations and sources, both quickly and accurately, to identify and react to changing customer behaviour patterns.

• Quickly discover the Key Performance Indicators that drive your business

• Use these KPI to identify customers needing sales/marketing attention

• Determine which products or offers motivate your customers

• Maximise customer lifetime value and profile profitable customers

• Minimise churn. Detect customers likely to defect long before they do

• Outsmart the competition and improve your database targeting

• Turn selections into fast and measurable direct marketing action

• Undertake full-circle predictive modelling by applying segment scores direct to your data

KbaseT is the name given to the 'intelligent' targeting solutions we provide, typically powered by FastStats Classic or FastStats.NET.

Whatever is the appropriate solution to meet your specific marketing/business objectives, implementation time-scale and budget, this is what Technologies4Targeting will recommend!

And for clients who need a marketing database or data warehouse creating from scratch, Technologies4Targeting undertake informed research to source prospect lists with profiles to match your predefined target markets and structure this information within appropriate software.

Our enhancement methodology starts with a review of data, systems and business needs - including customer metrics. Development could include address enhancement, de-duplication, collecting additional data and/or ‘fusion’ of third-party information - geo-demographic, lifestyle, psycho-graphic, S.I.C. codes etc.; data suppression (TPS, MPS, Mortality, Gone-Aways, Home Movers, etc.), derivation of new fields, segmentation and statistical analysis - all expertly combined into a 4D customer view to help improve targeting, reduce mailing costs and increase response rates.

With KbaseT you can not only make complex selections with ease, but profile and model as well!

And should you wish to undertake in-depth statistical analysis on selected records, the KbaseT file structures are ideally suited to act as a data warehouse. 

All data and descriptive labels can be exported in an SPSS format without any further data preparation! 

To further optimise targeting you can apply CHAID or AnswerTree predictive models direct to your total database and when you wish to make geographic selections direct from a map, data can be passed automatically to and from MapPoint, Tactician or MapInfo.  Data can also be passed between other software elements using additional scripting links.

A Complete Solution

Our solutions can include consultancy, data audit, data improvement, hardware advice and/or supply, development of initial and update repository procedures and building a KbaseT prototype containing all your marketing data. We also offer :-

Skills Transfer and Training - a choice of training, tailored to meet your exact needs and FastTrac training workshops, where, starting from your raw data, we take you through de-duplication, data improvement to analysis, segmentation and building a pilot system.

Software - In addition to supplying KbaseT (powered by FastStats.NET) and add-on modules, we provide software, training and support for statistical analysis and geographic mapping. This includes Venn5, SPSS, CHAID, AnswerTree, MapPoint, Tactician, MapInfo, etc.

Analytical Services - To enhance the content of your marketing database we offer a range of consultancy and analytical services to extract the maximum intelligence from your data.

Where you also need a communication database (usually MS SQL Server), de-duplication, name and address/list processing and a complete bureau service for direct mail processing and campaign management, then you need our full KbaseT solution...

To move to our full KbaseT solution, click here

Click here to see the features FastStats Classic