Need an outsourced marketing database solution?
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Direct and data-driven
marketing consultancy - developing the right road map to help you win,
keep, grow and 'own' your most profitable customers -
Fully customised marketing database, customer analysis and campaign targeting solution, with the choice to target at multiple levels - household and individual for B2C; company, department and individual for B2B, etc.
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Choice of content for your marketing database - whatever you need:
a. customer data together with all
sales transactions and optional
analytically derived marketing triggers
b. prospect data - mailing and e-mailing lists
c. a system containing your prospect universe (or lists) with all existing
customers tagged and containing their summary sales history -
Data shaping - address improvement, de-duplication, data restructure and coding standardisation, merging of separate files and databases, information consolidation...
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Optional research and acquisition of prospect lists and enrichment data
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Powerful technologies - fully managed and hosted - including KbaseT (powered by FastStats Weblink) and/or FastStats Discoverer
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Optional 24/7 on-line access to your marketing and mailing/e-mailing data - from your web browser or through the small downloaded FastStats Discoverer application
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Ultra fast counts, selections, analysis and predictive targeting, with output into e-mail broadcast, direct mail, telemarketing or to the sales team
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Campaign planning, management and reporting - optionally delivered using ORA
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Response analysis and predictive modelling - to determine which of your promotions work best and why
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The ability to download mailing or analysis files direct to your PC or a mailing house
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Option to migrate the solution in-house if or when needed
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Consultative support - database marketing, campaign targeting, customer and campaign analysis, technical assistance... and much more!
Our hosted database marketing, campaign targeting and data analysis solution releases the burden of in-house implementation from IT and marketing departments - especially as buying marketing software and recruiting staff cannot always be justified. This tends to apply when marketing activity is still being developed and the potential workload is unclear.
The decision-making process alone to bring in new technology can take months or even years. Meanwhile, the business is missing out on the predictive targeting benefits KbaseT can provide.
KbaseT 24/7
and FastStats Discoverer enable marketers to enjoy all the benefits
of predictive targeting and being able to visually understand their customers and
prospects, with only a minimal outlay and no need to build up
internal resources.
Click to see how KbaseT lets you visualise your data and turn it into marketing action
We can also include prospect lists and merge third party data such as geo-demographic, lifestyle and business codes to add further profiling insight.
And Tech4T can also undertake any aspects of operational database marketing for you, working in true partnership as an extension to your marketing team!
This could include working with you to develop data-driven campaigns, profile customers, select and extract mailing files, analyse response and undertake predictive and response modelling (including CHAID) to help determine characteristics that differentiate responders vs non-responders, buyers vs. non-buyers, etc. You would then use the profile of the best performing individuals as a basis for targeting new campaigns.
For marketing service providers - mailing houses, agencies, list brokers, printers, etc. - who want to enhance their service offering to their customers - Tech4T would be happy to provide KbaseT and FastStats Discoverer as an on-line hosted service. The service provider's staff - or their customers - can access their data securely hosted on our computers in Peterborough.
To conclude, our hosted marketing database solution leaves you free to focus your energy on planning and developing more effective marketing communications!
To see the steps we undertake to develop a
Marketing database/KbaseT solution
