FastStats Discoverer for visual 'train of thought' data planning and customer analysis, predictive targeting, profiling, campaigns

Benefits

Intuitive interface removes barriers to information

Powerful visualisations aid immediate insight

Interactivity to follow your natural train of thought

Uniformity of operation reduces learning time

Powerful query and sampling covers all requirements

Local or web server database maximises accessibility

Familiar Windows interface minimises training

Automatic query ensures interactive results are reusable

Refreshable reports ease
information delivery

Unique analysis mechanisms
to identify customer segments

FastStats is the leading marketing data analysis solution and offers facilities to enable technicians and marketers to analyse, visualise and output their customer, prospect and transactional data.

FastStats Discoverer is the new and highly visual interface for FastStats databases and brings an extraordinary ease to manipulating massive marketing databases.

With just a few moments guidance most people are able to use FastStats Discoverer to investigate and understand their data with a freedom unavailable in other solutions - especially when using the graphical Venn selection system that instantly identifies selection overlap!

Bureau solution option - we can offer this leading-edge technology as either software with training and technical/consultative support, or as a fully managed and hosted on-line solution. Click here for more details about

Powerful visual analysis of operational data - perfect for data planning!

Analyse your prospects, customers and ALL of their transactions every-which-way and fast, including web hits and basket analysis of purchases

Work with multiple charts, selections, maps in one single view, then drag and drop any element from any object onto another for instant analysis, selection, reporting and campaign targeting

Use multi-dimensional nested tables, cubes and charts for more customer insight

Visually examine data overlap with 2, 3, 4 and 5 way Venn diagrams, then use the intercepts to form the basis for further analysis, selection and data extraction

Profile and model your target audience to select only the most responsive prospects

Use Decision Tree response and predictive modelling - with functionality to instantly score your complete database - to cut mailing costs by targeting only those prospects more likely to respond to your promotion.

Plan and action multi-promotion, multi-cell, multi-pack mailing and e-marketing campaigns

Tech4T can partner with you to develop an appropriate FastStats Discoverer configuration for your business, train your staff to build and operate the system, provide technical support and marketing input as and when needed, and guide you as to which analytical and marketing methodologies to apply to your business.

The FastStats Discoverer Interface

Select, table, chart, map - on a single view!

Making Selections - Drag, Drop, Point, Click, Count...

Interactive Data Exploration

FastStats Discoverer provides powerful, interactive marketing analysis with a truly easy to use Windows interface. Using a consistent and intuitive “drag and drop” approach throughout, Discoverer provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. Discoverer’s analysis options are virtually unlimited as any technique can be applied to any results in any order.

Compare multiple profiles!

Decision Tree Analysis

The Decision Tree option complements the existing profiling tool. Profiling provides an easy to understand uni-variate scoring mechanism, while the Decision Tree provides a sequenced segmentation process which the user can control and resulting in descriptive rules for each segment. The Decision Tree module is so named because of the branching nature of the statistics method used to identify segments of the database that fit certain characteristics.

The Decision Tree initially compares the set of data to be analysed with the base and then sequentially segments the data into branches according to one of a number of statistical results. This splitting is to identify groups of records that contain proportionally more or less of the analysis data. FastStats Discoverer Decision Tree uses Apteco’s (patent pending) Predictive Weight of Evidence score. Subsequent releases will include CHAID and other split strategy algorithms.

The Decision Tree module displays the results in a number of ways, both graphical and tabular to assist the user visualise and interpret the results.

The Box Tree display shows a regular branching diagram with labelling to identify the data used to split at that branch and an indication of the value groupings used. The colour of each box shows the proportion of successful records in each segment.

An innovative display called the Organic Tree shows the same basic information in an easy to assimilate manner. Like real trees, the Organic Tree display builds from the bottom up, the width of each branch showing the number of records processed, the angle showing the relative improvement and the colour showing the proportion of successful records. Marketing analysts now have new horticultural opportunities, perhaps skilled analysts can even take up topiary as a hobby!

The new ‘Organic Tree’ display provides an easy way for analysts and non technical staff alike to get an appreciation of the segmentation achieved by the Decision Tree.

The design and development of the Decision Tree module has focussed on ensuring powerful statistics are available within the easy and speedy style of FastStats Discoverer. Decision Tree users can interact with the tree building process by pausing or continuing segmentation from particular nodes. Once they are happy with the segmentation achieved, they can simply drag nodes from any of the tree displays or use a gains table and lift chart to identify the most successful nodes. This style of operation fits perfectly with the ‘do anything, to anything’ style of the Discoverer interface.

Rich Techniques

The marketing analysis tools provided by Discoverer are extensive and powerful. Recency Frequency Value and Transaction Sequence analysis enable detailed understanding of transactional activity. Profiling Analysis with patented PWE Modelling and Scoring enables a sophisticated understanding of customer characteristics. Five way Venn Diagrams aid cross selling analysis while charts and maps aid insight into customer distribution. Almost every result in each technique is available for intuitive drag and drop for reviewing and robust reselection.

Pivot Tables

Discoverer offers easy to prepare multi-dimensional pivot tables with powerful numeric functions and thematic shading for easy interpretation. Pivot tables can be transformed, filtered and visualised as high quality graphics which offer further drag and drop selection capabilities.

Use slide bars on tables to drill into your data to find the best segments!

Refreshable Reporting

The presentation quality reporting in FastStats Discoverer makes information delivery easy. Reports can be created with multiple data analysis results and visualisations and then delivered in PDF, HTML or Excel presentations. Once a report has been defined it can be refreshed with results from the latest data with a single click and drag.

Transaction and Basket Analysis

Discoverer includes the unique new Transaction Sequence Analysis mechanism. Understanding the patterns of transactions undertaken by your customers enables you to market to specific purchase behaviours. Insight into current transaction patterns can help you predict the most likely next transaction for each customer and segment their marketing treatment on this basis.

Campaign Management

FastStats Discoverer can include a campaign planning and management module to control multiple mailing packs, cells and promotions.

It will also automatically remove any duplicated records that have been selected across multiple cells.

All marketing communications history is recorded in a SQL database and this can be used to identify individuals in operational CRM, ERP, etc. systems for tele-marketing follow-up.

Template Tools

All the Discoverer software tools can be customised to suit your purposes and data. These template tools provide ready results enabling knowledgeable users to prepare mechanisms for single click access by other users. All Discoverer results can be stored and retrieved with a single click and drag facilitating comparison between previous and current analysis results.

Use multiple selection windows to streamline complex selections!

Information Connections

FastStats Discoverer can be used standalone or as part of the FastStats.NET architecture. Stand alone use maximises speed and flexibility for individual analysts enabling FastStats to be used for ad-hoc marketing analysis in addition to core strategic and tactical work. Discoverer Enterprise connects to the FastStats.NET WebService and provides browser based accessibility, scalability and resilience for marketing workgroups.

System Design

The FastStats Discoverer system uses at its hub a FastStats 'highly compressed' database which is batch updated for information refresh. This database is built with FastStats Designer - click link or further details.

FastStats Discoverer Demonstrations

On-line demonstration systems can be accessed (after obtaining passwords) from our www.aim247.co.uk website or via a web meeting.

We can offer this leading-edge technology as either software with training and technical/consultative support, or as a fully managed and hosted on-line solution. Click here for more details about

Click here to find out more about FastStats technologies and our system development skills. FastStats Discoverer wins IDMF award click here.

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