FastStats Discoverer wins IDMF / DM Business Best New Product Award

FastStats Discoverer has won the IDMF / DM Business Best New Product Award 2005 in the Data Driven Marketing and Database Solutions category.

FastStats is the leading marketing data analysis solution and offers facilities to enable technicians and marketers to analyse, visualise and output their customer, prospect and transactional data. FastStats Discoverer is the new and highly visual interface for FastStats databases and brings an extraordinary ease to manipulating massive marketing databases. With just a few moments guidance most people are able to use FastStats Discoverer to investigate and understand their data with a freedom unavailable in other solutions.

James Alty, Managing Director of Apteco, producers of FastStats said “We are naturally delighted to win this award in a competitive category. We designed FastStats Discoverer from a clean sheet but ensured it had secure foundations built on many years of experience developing marketing data analysis solutions. What differentiates Discoverer from previous generations of FastStats is not only the new functions, but the superb and highly intuitive interface. At a recent trade show we found users were so enamoured with the interface they hardly touched on the functionality. Fortunately, we know we have strong and broad functionality available which can support the most challenging marketing data analysis requirements”.

Rob Downs, Technology Director at Apteco said “This award is thanks for the whole Apteco development and support team for producing FastStats Discoverer - we have a great team spirit at Apteco and everybody picks up on the buzz of developing and delivering amazing software.”

Rob continued, “FastStats Discoverer is the only fully Windows.NET compliant marketing data analysis solution we know of. The .NET platform enables us to offer FastStats Discoverer as a locally installed application and also as a web delivered solution. Many of our partners are Marketing Service Providers who will offer hosted FastStats Discoverer solutions for their clients”.

Rob concluded “Apteco have consistently lead the field in research and development innovation in the marketing data analysis sector. Our development roadmap includes further challenging functional and visual developments which we look forward to delivering to our customers in the months to come.”