KbaseT Selection Panel

KbaseT puts the marketer (or analyst) in control!

1. Make ultra-fast point-and-click counts, selections, analyses, profiles and data extracts with ease, through a graphical interface

2. Select and analyse using a complete 360° single customer (or visitor, member, borrower, prospect, etc...) view. Include as much data - profile, mailing history, interest, financial, website, etc. - as you need 

3. Prepare profile reports, undertake penetration analysis (comparing the profiles of two different groups of people such as responders/non responders), create propensity scores, segment, apply 'what-if' models and select only the prospects with the highest propensity to respond to your offer

4. Plan and manage multi-cell and multi-pack mailing campaigns and promotions including the automatic generation of de-duplicated output files

5. Use Venn diagrams to examine segment overlap and make selections through a graphical interface

6. Create multi-cell cross-tabs and charts in seconds to really understand your prospects and customers

7. Undertake ultra fast train-of-thought analysis of all your data, using an easy-to-use marketing interface designed by marketers for marketers

8. Have separate targeting systems for customers and prospects if you desire. Or a combined prospecting system containing your total prospect universe, with customers matched against the prospect base and flagged with their summary purchase information

9. Apply recency-frequency-value (RFM) analysis to optimise your targeting

10. Geographically analyse customers using mapping. You can also have your competitors highlighted on a separate map layer if needed and plan sales follow-up using drive-time analysis

11. Remotely access your data through your web browser from anywhere with an Internet or Intranet connection

12. Enables user-created data fields providing the ultimate in flexibility

13. Apply '1 in N' and split cell selections for creative pack testing

14. Interfaces and complements contact management, sales, CRM, database and analysis systems... and much, much, more...