By identifying the most
significant profile features of their most profitable or responsive customers
(those with high scores), marketers and analysts can optimise response, reduce
mailing costs, prospect new customers more effectively, choose more appropriate
media, rent more relevant lists and communicate both a relevant and timely
manner - preventing customer loss from mailing fatigue! They can also
perform 'what-if' modelling to see if planned promotions are likely to reap
sufficient rewards prior to the marketing spend being committed!
Campaign management
KbaseT 24/7
enables you to build up multiple marketing campaigns, each containing many
mailing, e-mailing or telemarketing promotions.
Within each promotion,
a hierarchy of mailing cells can be created and each of these split into a
number of packs - for creative and offer testing.
Selection cells
may also be split using '1 in N' criteria, or limited by volume and/or marketing budget.
The promotion cells may be derived
from any of the many selection methods available within
KbaseT 24/7.
Proportional 'per record' and fixed costs, notes and other information can be
assigned at cell, promotion and campaign levels, and automatically stored in a
SQL Server (or Oracle) database, together with a full communication history.
KbaseT 24/7
can handle targeting and suppression at two levels concurrently. This is
typically used to target
individuals
within households and/or
contacts within
businesses. It can, for
example, control how many individuals are targeted at a particular business,
or suppress a whole household from the promotion.
KbaseT 24/7
removes any duplicate records that may result from multiple cell selections and
also provides costs and gross/net counts for each cell.
The KbaseT 24/7
database structure is flexible enabling extra fields and attributes to be
configured to support your database marketing and campaign management
requirements. And once set-up, campaign phases can be scheduled to run
automatically - generating files for mailing, e-mailing and telemarketing
without further user intervention.
Handles change
KbaseT
24/7
is
designed to be flexible - facilitating content and structure change to
accommodate evolving marketing needs and varying data feeds.
It complements any existing data analysis, CRM or marketing systems and provides huge benefits by generating increased customer (and business)
understanding, better response and conversion,
and substantially reducing the time and number of processes involved with
data preparation and scoring a database.
Large
savings - time and money
To summarise,
KbaseT
24/7 helps most organisations make large
savings across operational database marketing (including IT), mailing and
postage, whilst at the same time protecting and maximising the value of the
customer base. And as KbaseT 24/7
has been designed by marketers for
marketers,
there is no requirement for statistical analysis skills when undertaking
profiling and
scoring within the system!
See
also our data-driven marketing page,
click
here
The
only way to really appreciate the power of
KbaseT 24/7 is to see the system in action. To arrange a demonstration
click buttons below or
call
+44 (0)1733 890790.
For further KbaseT information, click links
below. For our introduction to data-driven marketing and how we can help you
you develop campaigns,
click here
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Tech4T (Technologies4Targeting Ltd.) 2002/2004 All Rights Reserved.
www.tech4t.co.uk
