KbaseT 24/7 Predictive Targeting - The cost-effective on-line or off-line knowledge-based targeting, database marketing, campaign management and profiling solution using faststats.net

The more you know about your customers and prospects, the more accurately you can target them. Tech4T help you get this information within a timescale that enables you to react quickly and create or modify campaigns based on your customer's buying behaviour or other relevant factors.

You can carry out 'train-of-thought' analysis at ultra high speed, trawling through large volumes of customer, prospect, profile and transaction data to create a highly-targeted group of individuals that has the right characteristics to maximise the response to your next mailing!

KbaseT...

Gives you an easy-to-use and flexible targeting system that can contain all your prospect lists, with customers appropriately flagged, and accessed from any location direct from your web browser!
Lets you use ALL your transactional data merged with sales lead data for targeting and analysis - including selections based on instant calculations that summarise hundreds, thousands, millions or tens of millions of records every which way - i.e. spend, purchases, interests, activities...

Revolutionises and improves the way you undertake prospecting, modelling and predictive targeting, resulting in a higher marketing ROI without further IT investment and with less internal resource?

Identifies your profitable, loyal and most responsive customers, helping you better understand their profiles, purchase behaviour and needs, then communicate with them more appropriately

Puts your market research survey data to good use - using research feedback to enhance the profiles of individuals on your database?

Make time to save time with KbaseT, The Ultimate Targeting Machine!

KbaseT - (powered by FastStats Weblink and FastStats.NET) - is the perfect way to better understand your customers, get a 360° marketing view of the individuals you wish to target, increase operational efficiency and improve direct marketing productivity and effectiveness.

Accessed direct from your web browser, use all of your data to spot fresh direct marketing opportunities and pinpoint who is more likely to take the action you desire - before you commit marketing spend!

After only minimal training, direct marketers can quickly count and analyse their data to spot new sales and marketing opportunities, then select and compare profile characteristics, derive propensity scores, segment prospects based on those scores and perform some 'what-if' response modelling. This is prior to committing marketing spend and postage.

They can then make selections, create and manage their own multi-cell campaigns and communicate with their target audience with ease - using only minimal processes and a much reduced internal resource!

Marketers can identify and react to new data-driven opportunities and launch more timely promotional or awareness mailings. For example, leaflets could be mailed or e-mailed to only those people more likely to take action as soon as an event occurs - such as branch or sales territory reorganisation, new product launch, exhibition, new attraction, environmental issue, etc., and without any delays. Where sales are the resulting action, cash flow will be maximised by accelerating fresh orders!

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