Benefits

Intuitive interface removes barriers to information

Powerful visualisations aid immediate insight

Interactivity to follow your natural train of thought

Uniformity of operation reduces learning time

Powerful query and sampling covers all requirements

Local or web server database maximises accessibility

Familiar Windows interface minimises training

Automatic query ensures interactive results are reusable

Refreshable reports ease
information delivery

Unique analysis mechanisms
to identify customer segments

 

  

Powerful Visual Analysis of Marketing Data

FastStats Discoverer adds a new dimension to your data analysis and enables you to analyse your customers and ALL of their transactions every-which-way - and fast!.

Using the same highly efficient database format as developed for the production-orientated point-and-click KbaseT 24/7 (powered by FastStats Weblink/.NET), FastStats Discoverer focuses on the needs of the experimental marketing analyst and includes drag, drop and object-based selections. The Tech4T KbaseT solution can therefore be provided with mixed interfaces to suit the varying needs of all users!

  • Multi-view work space - work with multiple charts, selections, maps in one single view. Drag and drop any element from any object onto another for instant analysis, selection and campaign management

  • Multi-dimensional nested tables, cubes and charts

  • 3, 4 and 5 way Venn diagrams... and so much more

  • Availability? Around 1st/2nd quarter 2005

  • The new interface will work directly with all existing KbaseT configurations built with FastStats Designer, thus protecting prior investment!

Select, table, chart, map - on a single view!

Interactive Data Exploration

FastStats Discoverer provides powerful, interactive marketing analysis with a truly easy to use Windows interface. Using a consistent and intuitive “drag and drop” approach throughout, Discoverer provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. Discoverer’s analysis options are virtually unlimited as any technique can be applied to any results in any order.

Information Connections

FastStats Discoverer can be used standalone or as part of the FastStats.NET architecture. Stand alone use maximises speed and flexibility for individual analysts enabling FastStats to be used for ad-hoc marketing analysis in addition to core strategic and tactical work. Discoverer Enterprise connects to the FastStats.NET WebService and provides browser based accessibility, scalability and resilience for marketing workgroups.

Compare multiple profiles!

Rich Techniques

The marketing analysis tools provided by Discoverer are extensive and powerful. Recency Frequency Value and Transaction Sequence analysis enable detailed understanding of transactional activity. Profiling Analysis with patented PWE Modelling and Scoring enables a sophisticated understanding of customer characteristics. Five way Venn Diagrams aid cross selling analysis while charts and maps aid insight into customer distribution. Almost every result in each technique is available for intuitive drag and drop for reviewing and robust reselection.

Pivot Tables

Discoverer offers easy to prepare multi-dimensional pivot tables with powerful numeric functions
and thematic shading for easy interpretation. Pivot tables can be transformed, filtered and visualised as high quality graphics which offer further drag and drop selection capabilities.

Use slide bars on tables to drill into your data to find the best segments!

Refreshable Reporting

The presentation quality reporting in FastStats Discoverer makes information delivery easy. Reports can be created with multiple data analysis results and visualisations and then delivered in PDF, HTML or Excel presentations. Once a report has been defined it can be refreshed with results from the latest data with a single click and drag.

Template Tools

All the Discoverer software tools can be customised to suit your purposes and data. These template tools provide ready results enabling knowledgeable users to prepare mechanisms for single click access by other users. All Discoverer results can be stored and retrieved with a single click and drag facilitating comparison between previous and current analysis results.

Use multiple selection windows to streamline complex selections!

Transaction Analysis

Discoverer includes the unique new Transaction Sequence Analysis mechanism. Understanding the patterns of transactions undertaken by your customers enables you to market to specific purchase behaviours. Insight into current transaction patterns can help you predict the most likely next transaction for each customer and segment their marketing treatment on this basis.

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