...to communicate with effectively or too much data to analyse?

KbaseT - a unique and practical solution, tailored to your business

Click here to see how the KbaseT database marketing workbench can take your analysis and targeting to new heights and also for an overview of our 24/7 on-line bureau hosting service

At last, a web or PC based marketing information delivery system - with added decision-making intelligence that will make a tangible difference to your marketing response, sales and ROI!  

Scenario....

Building and maintaining the correct relationship with your customers is crucial if your business is to survive into the millennium.

Making timely and relevant communications is what database marketing and direct selling is all about, but often the customer and transaction volumes are too high or complex to access quickly and the indicators you need are hidden in a mass of data spread across multiple locations.

What if you had an 'intelligent' marketing database at your disposal and one that presented key performance business measures and indicators to suggest the next course of marketing or sales action!  And one that could also access over the web through your Internet Browser.

A flexible system that off-loads and compresses all data to your PC or server and provides ultra-fast counts on huge databases! A database that identifies customer profiles, allows you to make complex selections with ease and one that lets you undertake creative split-cell testing, multi-cell de-duplication and virtually instant propensity scoring models on which to refine your targeting!

You can with Technologies4Targeting's KbaseT.  A fully supported solution that allows database marketers, analysts and business managers to access and analyse ALL data often spread across multiple locations and sources, both quickly and accurately, to identify and react to changing customer behaviour patterns.

• Quickly discover the Key Performance Indicators that drive your business

• Use these flags to identify customers needing sales/marketing attention

• Determine which products or offers motivate your customers

• Use Recency, Frequency and Value parameters to refine your segmentation

• Maximise customer lifetime value and profile profitable customers

• Minimise churn. Detect customers likely to defect long before they do

• Outsmart the competition and improve your database targeting

• Turn selections into fast and measurable direct marketing action

• Undertake full-circle predictive modelling by applying segment scores direct to your data

For clients who need a marketing database creating from scratch, Technologies4Targeting can undertake informed research to source prospect lists with profiles to match your predefined target markets and structure this information within the KbaseT solution.

Should you wish to undertake in-depth statistical analysis on selected records, the KbaseT file structures are ideally suited to act as an analytical repository. i.e. All data and descriptive labels can be exported in an SPSS format without any further data preparation or exported in a number of other common formats that in turn can be translated to other statistical software such as SAS, Statistica, 4Thought, AnswerTree and of course Microsoft Excel.  In addition you can pass selected data direct to mapping software such as MapPoint, Tactician and MapInfo.

Supporting Services

We have been designing and compiling FastStats based systems for over 10 years and have an excellent relationship with the software authors, Apteco Ltd. Due to our analytical and marketing background, our solutions usually incorporate statistically derived segmentation and behaviour change indicators together with additional fields to really support the marketer's decision making process.

In addition we provide skills transfer and training  together with one-stop support across all of the software we supply. We can also improve your data - or supply you with the software to undertake this yourself (Radius) - including address enhancement, de-duplication and data restructuring.

To start off any project however, we usually build a demonstration or pilot KbaseT system.

Should you also need a back-end communication database (usually MS SQL Server), we can manage and optionally host this process for you.

To go to the KbaseT home page, click here. This includes a link to our on-line demonstration systems