Benefits

* Browser based (KbaseT only) marketing data analysis

* No client software installation required (KbaseT only)

* Easy and speedy access to data

* Interactive use of multi million row, multi table databases

* Configurable to suit user and group training, experience and roles

* Customisable branding

Comprehensive tools:
- selection
- analysis
- visualisation
- geo-mapping
- profiling
- modelling
- campaign
  planning
- data extract

* Precisely targeted direct marketing

* Faster marketing planning

* Increased profits through lower costs and higher response rates

A one-stop solution to increase the effectiveness of your database marketing and streamline the operational marcoms process!

Overview

Whether your marketing drives your need for prospect list selection, or you want to unlock the real value in your own data and use this intelligence to drive your marketing - identifying otherwise hidden opportunities - our goal is to help you optimise your prospect targeting process.

We do this by providing a choice of systems that let you

• Visualise your data

• Better understand your customers and prospects (together with their behaviour)

• Test and analyse the effect of varying offers, prospect lists, timings, marketing channels and creative approaches

• Select, segment and extract more responsive target lists - in minutes!

New lists/enriching your data To fill knowledge gaps we can acquire prospect lists, apply suppression files and add research data. We can also include profile data such as SIC codes, turnover, etc., for B2B, and SONAR (geo-demographic), WEALTH and lifestyle indicators for B2C.

Our solutions

NOTE. With the solutions set out below, we can provide either software with training and technical/consultative support, or supply a fully managed and hosted on-line solution which can optionally include operational work such as direct mail processing or analysis.

1. is Tech4T's operationally-supported data planning, 'train-of-thought' analytical database marketing and predictive targeting solution. Click here for more details about  
   This uses the FastStats Discoverer drag-drop interface that includes functions to interrogate your operational, customer and prospect data every-which-way, spot profile overlap, analyse with interactive mapping, undertake basket and transaction analysis, create predictive models and much more.

2. e-campaigner is Tech4T's e-marketing and SMS design, broadcast, link tracking and reporting system. For selective messaging and precision targeting, highly segmented email lists can be created in or KbaseT. Click for more details

3. KbaseT is Tech4T's web-based 'operational' marketing database solution for making high speed counts and selections, undertaking analysis and profiling, managing multi-cell promotions and then extracting lists for mailing, email, etc. KbaseT is powered by FastStats Weblink.
   Click for more details

With both solutions we can provide either a fully hosted and managed system or just the software which includes training, support and can be pre-configured to match your business needs.

How to improve your prospect targeting process!

The following screenshots outline the workings of KbaseT. With FastStats Discoverer the interface is totally different and we would recommend a web demonstration.

Select your prospects with ease - high speed interrogation and counts,
point and click selection - with no complex logic or queries to worry about!

Quickly cross-tab the results

Chart to visually see the how the data breaks down

Then browse the records so you are certain you have made the right choice

Geographically analyse the location of your prospects. You can plot the
location of your competitors and existing customers, and also create
drive times from say your sales representative or trading outlet

Then extract the records to Excel (or export in many other formats
including text (ASCII), dBASE, SPSS, etc.) for sales and marketing action!

Records can be prioritised using predictive scores, weighting, ranking
and also using route sortation that can be built into the solution

AND... the whole process took less than 15 minutes!

Now, if you want, you can optionally take your targeting
a few steps further...

 >>>Click here<<<

Click here to see what direct marketing steps KbaseT can streamline!