It’s analytics for you and me

KXEN automates the data mining process—you don’t need a statistics degree to create an analytic model that will reliably predict your business. And you don’t need a PhD to interpret the results—KXEN presents results in easy-to-understand graphs and straightforward terms.

Realise your return on investment

Use KXEN to focus on your most profitable customers and stop chasing those who cost more than they benefit you. Increase the effectiveness of your marketing campaigns. Identify fraud and implement preventive measures. The cost of building models with KXEN is so low, you can recoup your investment after just a few models.

Ask whatever questions come to mind

You no longer need a significant project to justify data mining resources. With KXEN it takes just seconds to build advanced analytic models that used to take weeks—without a drop in performance. Now you’re free to model any problem instantly without worrying about overhead costs. Make data mining one of your daily activities and run hundreds of models-not just a handful—each month.

It works in real-time

The KXEN Analytic Framework™ isn’t another large, monolithic enterprise application—it’s built to be part of your business processes. Integrate KXEN components into your existing call centre system and let your sales force predict the right product to offer while a customer is on the phone. Or integrate KXEN models into your Web site to detect when a customer is about to leave without making a purchase—and offer a tailor-made incentive to stay and buy.