The online travel spend is predicted to grow to $29 Billion by 2003, consumers are turning to the web to research their purchasing decisions and find booking sites that sift and sort through the myriad of available destinations, packages and combinations of products to deliver recommendations that suite their pockets and preferences.

Up until now the service that travel sites provide has been restricted by the limitations of conventional technology which do not provide the possibility to mix and match a number of products from different suppliers to meet the needs of a single customer.

MagentA's I-Enterprise applications may be deployed in online booking to deliver significant improvements in the way in which customer queries can be addressed and take the work out of booking online for customers.

Here are just some of the areas where benefits may be found:

    Bespoke 'holiday package' creation for individual customers, combining the products and services of a number of suppliers to fulfil customer wishes instantly.

    Automated 'time set' discounting of stock as inventory becomes increasingly distressed.

    Proactive settlement of 'demand & supply' via the booking site and back end systems.