Mind Manager Executive Summary...
Absolutely ideal for Marketing Campaign Planning and Management!
Business Map(ping) software represents the transformation of the basic mind-mapping technique into a multidimensional solution for marketers, marketing database campaign planners, analysts, business professionals, IT developers, teams and enterprises. Business maps reduce the time needed to form and communicate complex ideas, build and maintain consensus around business objectives, and introduce new products, services and processes to market.
A mind map controlling the full Direct Marketing development process
A mind map helps you create, manage and communicate ideas, concepts and projects.
MindManager
MindManager is a very easy-to-use 'ideas capture', 'structure' and 'project planning' piece of software and will change your way of working forever - unless you wish to continue doing everything the 'long' way! It is designed to improve individual and team productivity, streamline collaboration efforts and increase communication between team members.
For example, with project planning, you can create a mindmap of your ideas, draw lines to create dependencies, allocate some resources, add time constraints and transfer automatically to Microsoft Project.
What you get is a complete Microsoft Project plan with tasks correctly linked and resources allocated. At any time during the project you can update in both directions with changes from MindManager to MS Project or MS Project to MindManager automatically synchronised.
Business maps enable users to quickly capture in digital form both structured and unstructured information which, once captured, can be efficiently organised, prioritised, viewed and communicated. Users can easily...
Reveal information by layers: Viewers can either gain a broad overview or intuitively navigate to specific details
Hyperlink to any object that has been captured electronically (e.g., documents, images, web sites, and email)
Drag and drop ideas and information to build into logical knowledge structures
Select from a large library of symbols and icons to help communicate complex ideas quickly, concisely and visually
Export map content to Microsoft products such as Project, PowerPoint, Word, Outlook and Excel, as well as to HTML
Collaborate in a secure online environment
“Pack and Deliver” via email maps and all attached documents
Create efficient knowledge structures offline via PDA devices
AND... Having created a Business Map with MindManager and integrated it with other documents, programmes and hyperlinks, it only takes a few seconds to export it as a self-contained Intranet web site!
Below is a classic hand-drawn Mind Map...
The subject is shown at the centre, with the various ideas radiating outwards. Branches and sub-branches indicate the hierarchical relationships between ideas, and visual cues are used to associate ideas with easily recalled symbols.
Below is the same mind map as produced in MindManager ...
MindManager also provides a perfect interface to create and control marketing campaigns, with the ability to create multiple linked mind maps that can be viewed or hidden as needed. An extract of a marketing campaign is shown below...
Real Benefits
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Better Project Launches: Efficiently and accurately capture, develop, and communicate project objectives and details
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Improved Collaboration: Collaborate on projects with up to 100 users securely via server-based conferencing
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Clear Communication: Quickly create, organise and present project scope and key ideas to management
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Simple Presentations: Communicate complex processes and tasks for easier comprehension
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Concise Formats: Visually identify important tasks, issues and relationships
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Increased Meeting Productivity: Focus the project creation and design process for faster implementation
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See the "Big Picture": Organise tasks, supporting documents, existing resources and materials in a single application
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Delivers lower maintenance and service costs by central server installation
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Enables corporate branding through splash screen and custom functionality for improved, efficient workflow
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Reduces project/meeting costs (travel, disbursements) through providing live online and asynchronous collaborative working platforms
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Enables quick and simple deployment across the enterprise on Citrix Metaframe or Windows Terminal Server networks
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Avoids firewall problems with permanent conferencing capability
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Enables easy configuration and administration of access rights
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Provides rapid report generation from map to Word document, Website, PowerPoint presentation or Project Gantt chart in one click
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Easy and intuitive user interface deliver quick workforce efficiency gains
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Facilitates remote working through Personal Digital Assistant (Palm OS and Pocket PC 2002) integration and support
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Provides increased security through password protection
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In a world where having the 'unfair advantage' is crucial to business success, Mind Manager will give you that productive edge and make you the envy of your competitors.
Technologies4Targeting can supply the MindManager software, training via the web and support, plus provide templates and really useful ideas on how to best deploy within a direct marketing production environment.
For pricing and/or to order Mind Manager Enterprise, click here
