The following is just an overview of the software, training and CRM solutions provided by Technologies4Targeting

More specific information can be found by exploring these web pages in depth. Click here to go to our home page.

Introduction

Database marketers, analysts and business need a consolidated view of ALL their data. Not just a snapshot of their existing files but a dramatically enhanced and accurate picture to provide both a total and a summarised insight into their customers, their purchase patterns, their aspirations

Technologies4Targeting find better ways to access and make sense of your data and specialise in the complex processes of turning that information into marketing intelligence. Wether provide a window into this newly found knowledge.

We use in-depth analysis, customer segmentation and profiling activities to maximise lifetime value. This helps you develop really successful customer-centred business strategies.

And we provide the human resources, advanced computer bureau services along with software to help you implement and meet your customer relationship management objectives!

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The Scenario...

To achieve greater value for your business and sustainable competitive advantage you need to deliver greater value to your customers! This means making more informed strategic decisions about the way you plan the future management of your customers and requires using customer and competitor knowledge more intelligently. This is customer relationship management (C.R.M.)

The Scenario...You therefore need to make accurate C.R.M. decisions but have to take a best 'guess' analytical approach because your data is everywhere! In different locations, separate databases, relational files, spreadsheets and accounts systems. You just can't get a fast, complete and duplicate free view of that vital and relevant information!

Now imagine having ALL your data - expertly merged, de-duplicated, enriched, profiled, segmented and analysed, with sales transactions uniquely summarised to give you the added marketing intelligence needed to make timely and relevant communications with your customers - in a powerful information delivery system (I.D.S.) on your PC, notebook or network.

Easy-to-access knowledge where hidden patterns and trends in your data have been unravelled to aid selection for cross-selling (target new or additional products or services) and up-selling (raise value) and to spot customers likely to defect long before they do!

Following your train of thought you click a button and your data comes to life. Graphically and geographically displaying target segment profiles and providing fast counts for your next mailing or multi-stage follow-up strategy. You want to test multiple promotional approaches but must ensure mailing cells contain no customer overlap and mailings are restricted to one per address.

Easy! Seconds later multiple selection files, each containing customer/prospect reference numbers and their campaign codes, are winging their way to your mailing database where skilled staff output the respective name and address records for laser printing and mailing.

Back come the responses but what makes them respond in a specific way? Would'nt it be great if you could apply this knowledge to cherry pick the most responsive database segments and cold lists and match with the best promotion pack contents for mailing roll-out. You can!

Technologies4Targeting customer relationship management solutions allow you to do all this and much more. In fact our three divisions - analytical services, analytical software and analytical processing can be combined to give you everything you'll ever need to undertake or improve customer loyalty campaigns, targeting, database administration, direct mail processing, list rental and business or marketing analysis and reporting.

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The benefits! Technologies4Targeting helps you...

• extract more knowledge from your data to:
  • Cost-effectively recruit new customers and members.
  • Determine the key performance measures/indicators that drive your customers.
  • Improve marketing and business decision making + maximise customer loyalty.
  • Measure and optimise your marketing and advertising spend.
  • Improve database targeting and outsmart competitors
  • Reduce customer and brand defection and bad debt.

and also

The benefits! Technologies4Targeting helps you...

• provide easy + fast access to your data to:
  • Identify + react quickly to marketing opportunities.
  • Control database-marketing activities with ease.
  • Make all customer data available to key users.
  • Analyse customer overlap across multiple sources.

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The individual elements - pick whatever you need

• Best software for database targeting/management, statistical analysis, data mining, executive information (EIS), campaign reporting, forecasting, geographic mapping, file conversion, de-duplication, address correction/improvement, data warehousing.
• 'How-to-do-it' analysis/software training and evaluation with single-contact support.
• In-depth analysis, predictive modelling, geographic mapping and reporting of your data.
• Ultra-fast information delivery systems (IDS) to provide a clear insight to all your data including marketing and analytical data warehouse development and management.
• List processing, de-duplication, address enhancement and D.M. computer output.
• Consultancy in relationship marketing. Data transformation and enrichment expertise.
• Bespoke applications developed to meet specific analytical or processing tasks.

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All your data on your P.C. - KbaseT (Powered by FastSats) (IDS) solution

KbaseT provides a clear marketing and analytical view of your all data. It is a tailored off-line bureau solution for advanced targeting, profiling, mailing selection control and 'train-of-thought' analysis. Consisting of the FastStats P.C. based information delivery system (IDS), it includes Cascade for controlling multi-cell campaigns and Profiler for comparing statistics across two data sub-sets.

Options include statistical analysis and predictive modelling using SPSS/CHAID, and Tactician/MapInfo mapping for making direct geographic selections. Data can be passed automatically between the software elements using scripting links supplied.

Technologies4Targeting usually build KbaseT systems out of a specially developed analytical data repository rather than the conventional merging of relational database tables in their standard format. The repository is where all your data has been expertly merged, transformed, analysed, flattened, summarised, enriched, re-coded and banded to suit the marketers' needs and finally segmented to include Recency, Frequency and Value (RFM) scores.

This is prior to being imported into the proprietary and highly compressed FastStats file structure. Data would be collected from any number of disparate sources and could include whatever you need - person, company, sales, marketing, competitor, customer services, etc.

The KbaseT package includes consultancy, data audit, data improvement, hardware advice and/or supply, developing initial and update analytical repository procedures and building a FastStats prototype containing all your marketing data. This could involve aggregating ten's of millions of customer transactional records! We then refine the repository content and provide a final FastStats marketing data warehouse, followed by implementation and training. Technologies4Targeting usually undertake the FastStats data updates and continually refine the systems for maximum relationship marketing advantage.

Alternatively, the client can undertake the re-build process in-house or upgrade to the advanced KbaseT bureau service where Technologies4Targeting also undertake name and address processing and campaign management.

Technologies4Targeting can also provide a PowerPlay RS (IDS) bureau solution where the focus is on data mining and business intelligence reporting.

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Marketing Intelligence Data Analysis Solution

An advanced and integrated database marketing and analytical bureau service incorporating IDS and data warehouse management

• A fully managed back-end data warehouse including de-duplication, merge purge, name and address enhancement, transaction consolidation and all computer processing necessary for direct mail production or list rental including Mailsort.
• Campaign management including multi-stage promotions, analysis and reporting.
• A clear window into your operational data. Inspirational PC based information delivery systems (IDS) including KbaseT - designed and contractually maintained off-site by Technologies4Targeting, with regular data and system updates provided via ISDN or CD.
• Additional functionality can include the business intelligence and drill-down data mining capabilities of PowerPlay RS and bespoke mapping or analysis applications.
• Close Technologies4Targeting/client marketing and I.T. partnership with video conferencing for optimum communications and ISDN for fast data transfer.
• Can also include ad-hoc analytical projects such as lifetime value, attrition/response modelling, competitor analysis, etc. to enhance the analytical repository content. This will improve targeting, aid customer recruitment, increase sales through cross-selling/up-selling and reduce defection - all crucial for effective customer relationship management!
• KbaseT provides maximum benefit for minimum outlay. Fully managed with no in-house development, database building or maintenance!

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What sets Technologies4Targeting apart from the competition?

Whatever your data-driven requirements, Technologies4Targeting have the people, the expertise, the software and the proven ability to make a measurable difference to your business.

We specialise in the complex process of merging your data - irrespective of quantity and from whatever system/s or multiple sources - and turning it into marketing intelligence for effective customer relationship management and marketing. We deliver the new-found knowledge in easy-to-use (IDS) PC based software such as FastStats or PowerPlay.

Our strategy, after de-duplication and address enhancement, is to remove name and address data from any financial and marketing information. This ensures that your front-end marketing and analytical data warehouse is both ultra fast and contains just the information you need to make accurate targeting and business decisions. With straightforward links to the back-end database - optionally managed by Technologies4Targeting - mailings can be undertaken with ease.

Our advanced and crucial 'analytical repository' approach to marketing and analytical data warehouse creation, statistical analysis and business intelligence reporting totally counteracts the age-old problem of 'rubbish in' 'rubbish out' and sets us apart from the competition. And the methodology and data transformation techniques we employ not only guarantee the minimum involvement of your I.T. department if that is a requirement, but ensures all your data - much enriched for marketing - can be easily accessed, analysed and updated whilst maintaining total security.

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Why use Technologies4Targeting as an extension to your business

• Over 25 years hands-on experience providing analytical and marketing data warehouse/database solutions to companies of all types and sizes.
• You have access to highly skilled staff with a wealth of hard-won expertise in statistics, marketing analysis, advanced database and campaign management plus I.T.
• Our extensive computing resources are tailored to meet the heavy processing and storage needs of marketing and analytical data warehousing (which could involve 10's of millions of transactions relating to just a few hundred thousand customers) and name and address management for direct mail or list rental output.
• High-speed ISDN data transfer and video link for improved communications.
• We provide high level security - access, data and procedures.
• To meet any marketing or I.T. challenge we work in small, flexible and rapid units. These teams are hand-picked on a project by project basis to ensure :
  • Maximum understanding of customer data issues.
  • Customer needs are always met and changes incorporated when needed.
  • Bureaucratic decision making is circumvented.
  • Projects, however complex, always completed on time and to the right quality.
• As a marketing software distributor, co-developer of CHAID, FastStats, Cascade, Profiler, etc., and trainer, with an absolute focus on relationship/database marketing and statistical analysis, you are assured of the best support and right tools for the right job!

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Technologies4Targeting Analytical Services

We provide a complete range of analytical services on either an ad-hoc or contractual basis. Our services are far reaching and designed to extract the most intelligence from your data in order to aid marketing/business decision-making. Treat Technologies4Targeting as your analytical partner and you will be surprised just how many marketing and business advantages we can extract from your data, whilst providing a host of new ideas and strategic recommendations!

Technologies4Targeting give you wide ranging statistical skills...

• Customer worth/break-even analysis - develop current/future lifetime values.
• Competitor analysis/research inc. customer perception and mapping. Your new customers already belong to your competitors, so how do you acquire them?
• Customer attrition (churn) analysis/propensity to lapse scoring. Reduce defecting customers and reactivate defectors by identifying/correcting the reasons why!
• Segmentation (inc. RFM) and customer profiling to identify and classify differences between customer types into separate market segments.
• Purchase/promotion pattern analysis to predict future purchase activity.
• Predictive/CHAID modelling, propensity to purchase and credit scoring - improve targeting/direct mail response/A.O.V. and reduce promotional cost/bad debt.
• Cross-selling, up-selling, affinity, basket analysis - for optimised campaign strategies.
• Price/promotion sensitivity analysis - determine most effective combinations.
• Marketing effectiveness/satisfaction analysis to develop new products.
• Sales/demand forecasting to predict campaign return on investment (R.O.I.), minimise customer disappointment, reduce back-orders and stock holding.
• Geographic mapping - customer penetration, drive time and target marketing analysis plus media planning/competitor analysis to identify sales opportunities + take account of regional opposition. Also territory alignment, resource optimisation and retail/distribution site location.
• Campaign analysis, strategy, management to:
  • Determine customer profiles by product, suggest tactics to develop and optimise marketing spend and customer loyalty.
  • Identify the most effective advertising/communication channels.
  • Match customer profiles to external list sources; optionally acquire prospect lists (business/consumer); merge, identify overlap and output in the required format.
  • Control and track complex programmes and determine event triggers.
  • Develop key customer performance indices.

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Technologies4Targeting Analytical Software

Given that most of the data needed to make business decisions and reach and retain customers resides somewhere in your company, what you need is the best available information delivery, customer management and analytical software to access and analyse any or all of it, in a fast and simple way. Technologies4Targeting provides just that. Cost-effective software solutions for relationship/database marketing/management, business intelligence, data mining, analytical/data warehousing, mailing selection, geographic mapping, statistical analysis, data improvement or whatever - with bundles individually tailored to meet specific needs and supplied at the lowest cost. Training and support for all software is also provided by Technologies4Targeting - from a single contact point - as well as from each individual software author. All software has been selected to provide the correct balance of cost vs. functionality, analytical capability, flexibility, ease of use and benefits - including significant timesaving to the user! If the software you need is not listed or you require more details, call us on 01733 890790

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FastStats - Marketing/analytical information delivery system

FastStats, a very cost-effective off-line PC (MS Windows) based analytical and marketing database/data warehouse-mart solution, accesses large databases containing hundreds of thousands or many millions of customer, transaction, marketing etc. records in seconds. On a Pentium, 1.5 million records can be searched in less than 8 seconds! It provides high-speed database counting, mailing selection, analysis and charting of all your data. Our 'RS' bureau solution includes additional functionality for advanced targeting, profiling one data-set measured against another with Profiler, Venn diagrams for easy interpretation of overlapping data subsets, selection ladders to control and de-duplicate multiple campaign mailing cells with Cascade, and the application of statistical scores from SPSS and CHAID. FastStats, an easy-to-use and intuitive system designed specifically for marketers and analysts, requires only minimal training. It is supplied in a choice of configurations to suit your specific goals, database size and budget. And because FastStats holds just your sales and marketing data (in a compressed format) - linking to a separate name and address database by unique reference numbers for communication output - absolute data security is ensured!

PowerPlay/Impromptu/Scenario -
E.I.S., reporting, data mining.

These business intelligence tools present data in a context critical to understanding what's happening in any area of responsibility and lets users know exactly what's driving their business. Users can immediately explore, rank, trend, drill-down, or slice-and-dice their corporate data. All the most popular reporting facilities for managers are instantly available and PowerPlay's off-line simplicity, versatility and power make it possible to examine everything that drives sales, margins, customer service, costs, quality, and more. For instance, by simply clicking on a graph legend item such as product 'X', a preset measure such as profit and time field such as year 1996, and dragging each onto a chart or cross-tab axis, you instantly see a view of profit by product 'X' by each month in 1996! A PowerPlay RS bureau service is also available from Technologies4Targeting.

SPSS, CHAID, Diamond, Forecast Pro, QPS - Statistical analysis

Extract every piece of useful information from data and uncover hidden facts using the best combination of analytical and market research software tools for data entry, cleansing, analysis, profiling, segmentation, predictive scoring, churn analysis, forecasting, lifetime value modeling, surveys, split cell design tests, etc. Data analysts and marketers can easily find out - How satisfied are my customers? Which promotional combination works best with each segment? How many units can we sell next month? Who are my best clients? What are the patterns in my data? And compute and test new customer profiles and segmentation criteria to refine the offer, timing and audience. SPSS/CHAID link directly with KbaseT. Call for specific product details.

Tactician or MapInfo -
Geographic mapping + marketing data

Use mapping software for media planning, to expose new market opportunities, locate and profile prospects and customers, take account of regional competition, geographically relate product mix to demand, determine market penetration, build market share, strengthen customer loyalty, optimise site locations/resources, evaluate sales performance and balance territory workloads! Links directly with KbaseT for refined targeting by making geographic selections direct on a map! Comprehensive marketing, postal, geographic datasets available - please call.

DoubleTake, Matchcode, DBMS/Copy -
De-duplication/Postcoding

If you wish to ensure the results from data analyses are not skewed and that mailing promotions are optimised, it is vital that data is accurate, complete and free of duplicate records. These software utility tools are an essential part of the marketers/I.T. tool kit - DoubleTake for de-duplication, merge purge, list processing, mailing output and Mailsort; Matchcode/Cenario for postal address correction, Postcoding, Census profiling and data enhancement with third party marketing datasets; DBMS/Copy for fast file conversion and transfer across 80 different file formats inc. SAS, SPSS, etc.; DBMS/Explorer for data audit and cross-tabs. Implementation and training can be tailored to your data and objectives!

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Technologies4Targeting Analytical Processing

Technologies4Targeting's powerful multi-processor computer systems provide the heavy computation required for analytical repository development, in-depth statistical analysis, marketing data warehouse or business intelligence creation and for database management and direct mail output.

Run by our experienced staff on either an ad-hoc or contractual basis, this service provides a convenient way for you to achieve the results you need without having to invest in additional computer equipment or in the human resources and necessary training required to operate it!

The approach we take to develop a marketing data warehouse is unique and the flow chart shows some of the major stages. Starting with a data investigation and audit, we usually undertake a pilot project to develop a 'proof of concept' and establish benchmarks. This includes building a first stage analytical repository followed by information delivery system (IDS) prototypes such as FastStats orPowerPlay.

Once both the front-end (IDS) and back-end name and address database are operational, Technologies4Targeting offer a fully managed service - undertaking campaign management and reporting and providing the necessary system updates or list extracts, usually via ISDN or by CD or DAT.

Effective relationship marketing - Technologies4Targeting give you more!

• A complete view of ALL your data on which to base marketing and targeting decisions.
• Advanced front-end (IDS), back-end (mailing communication) and data analysis bureau services
  1. Marketing/analytical information delivery system (IDS) built from analytical repository.
  2. Managed communication database + direct mail/list rental computer processing.
  3. Campaign management, customised reporting and in-house statistical analysis.
  4. Full-circle modelling - database>response modelling>database>improved targeting!
• No data size/type limits; no host database restrictions; changes made when you need them!
• Distance no object with video conferencing and ISDN options.
• Software evaluation option, single contact support & tailored bundles at the best price.
• FastTrac tailored training workshops, working with your own data.

Following a 5-day hands-on FastTrac session, one Technologies4Targeting client saved over £100,000 on a single campaign's mailing costs and lifted response from 2.5% to 6%!

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What some of our customers say

"Channel 5 is committed to pursuing strategic planning as an integral element of its marketing function. Using the bespoke analysis system created by Technologies4Targeting, Channel 5 now has the tools required to understand the needs of our customers, and the ways in which they choose to relate for money, but more importantly the first rate technical support from Technologies4Targeting ensures that we are able to exploit its potential to the full."
Matthew Gee, CHANNEL 5 BROADCASTING

"We continue to consult with and use Technologies4Targeting as our first choice supplier for Database Marketing analysis tools. Their expertise and willingness to share this, provides significantly added value to any solution."
Nigel Thompson, Strategic Systems Development Manager, RS COMPONENTS UK

"In this age of lip-service to the customer service ethos, it is such a pleasure to deal with a supplier who lives and breathes the real thing. The I.T. industry is such a dynamic environment that new issues appear daily, and the pro-active and responsive approach of Technologies4Targeting to addressing new business opportunities is a major factor in helping Microsoft's database marketing stay at the leading edge."
Brett Jones, Database Marketing Manager, MICROSOFT

More specific information can be found by exploring these web pages in depth.

Click here to go to our Tech4T home page.

Technologies4Targeting clients include:

Bureaux - AT&T Istel, Quantum Direct, Prolog, Seat (Italy), CMG ... Service Agencies - McCann-Erickson, Blaze, Carlson Group, Consumer Access, HDM... Mail Order - Neat Ideas, RS Components, Selective Marketplace, Direct Group ... Consumer - Channel 5, Barbican Centre, AA, Littlewoods Leisure, LSI Group PLC, Cornhill Insurance, Goldshield Healthcare, National Trust, RAC ... Publishing - Croner Publications, CCH ... Business to Business - Microsoft, British Telecom ...

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